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Deal: Refurbished Canon EOS 5D Mark III DSLR Camera $2239 + Free Shipping



Do you have any money left from the holidays? Or did you count the money you got from friends and family? And have you had your eyes on a Canon EOS 5D Mark III? Well, Canon is selling a refurbished Canon EOS 5D Mark III for $2,239.37 plus tax and free shipping. That's 20% off (savings of $559.84) it's listed refurbished price of $2,799.21. It features a 3.2" LCD, 1080p video recording, 6fps continuous shooting, CF and SD card slots, mini-HDMI, USB connectivity, and more.

Refurbished items from Canon get a 90-day warranty.

If you're looking to save additional money, Mr. Rebates is offering 4% cashback (originally 3% cashback). You're saving an additional $90, making your purchase a total of $2,149.80 before taxes! For more information about Mr. Rebates, read our guide.

Press Release: Custom SLR ProDot Now Available



A month ago, we made a post about our good friends over at CustomSLR announcing a new product on Kickstarter called the ProDot. Within a month, they exceeded their goal. We had the privilege of getting to play with the ProDot before it was announced and must say, this is a nifty and unique product.


We'll have a full review of it when we get our grubby little fingers on them. In the mean time, continue reading for full press release.

Custom SLR Announces Immediate Availability of the ProDot, a Simply Convenient Camera Upgrade

After exceeding all fundraising expectations for its just-concluded Kickstarter campaign, Custom SLR will bring the tactile adhesive dot to market

SAN JOSE, CA, December 17, 2012 – Custom SLR, a design company creating performance products that improve the shooting experience for photographers, today announced the general availability of its latest product, the Custom SLR ProDot. A textured, press-on dot, the ProDot easily adheres to a range of surfaces to provide more finite control and vibration dampening. While initially designed to be placed on top of a camera shutter button to offer photographers a more seamless shutter-release, free of residual vibrations, the ProDot is a remarkably-simple and convenient accessory for virtually any push-button experience. Today’s announcement follows the close of the company’s latest Kickstarter campaign in which the ProDot vastly out performed its stated goal by more than tripling its funding target.

Photographers have long sought more precision and control from their DSLR’s shutter-release, and the ProDot’s textured surface and raised button-padding allow for a more ergonomic feel and an instant improvement to that most critical engagement point, the shutter button. Despite this original design intent, the scope of use for the ProDot extends far beyond the photography market, as the opportunities for this simple adhesive dot are virtually limitless. For instance, any regular user of a computer mouse, from graphic designers to journalists, can attach a ProDot to their mouse for more reflexive clicks requiring less force, while heightening control and reducing the impact of repetitive stresses. Consumer electronics and video game enthusiasts will find their finite control enhanced with a ProDot’s no-slip grip and welcomed finger cushioning adhered to their controllers.

“At Custom SLR, we are photographers who strive to improve the shooting experience for other photographers. Initially, we had this very audience in mind for the ProDot, but quickly realized that its use can be extended to a multitude of applications, such as videography, sports and numerous finger-controlled devices,” said Ivan Wong, Chief Operations Officer, Custom SLR. “The emphatic response from the Kickstarter community, has not only enabled us to bring the product to market, but has proven that there is a demand for such a dynamic little accessory.”

While the applications for the adhesive ProDot will continue expand in the hands of consumers, some of the finger-saving experiences include:
  • Relief for over-used buttons on a variety of appliances, from contractors’ drills and power tools to blenders, food processors and television remotes;
  • Better grip and control for athletes, be it on a golf putter, a mountain bicycle thumb shifter or the trigger of a paintball gun;
  • An ideal aid for the elderly, the tactile nature of the ProDot makes buttons easier to decipher on a cell phone, or makes an emergency call button more reachable in dire circumstances;
  • Anyone from hairstylists to graphic artists will welcome the padding on any spray-can tab.
Available in low-profile black, high-visibility red, and clear colorface the ProDot is sold in packages of two for $9.95. Brought to market through crowd sourcing site Kickstarter, the ProDot successfully surpassed its fundraising goal in a mere three days. To purchase a set of ProDots, please visit http://www.customslr.com/products/prodot

The ProDot is just the latest of Custom SLR’s products to appear on Kickstarter. Its flagship offering, the C-Loop, which effectively eliminates the tangling of camera straps and enables the camera to hang safely at a photographer’s side, found overwhelming success with Kickstarter backers. Following the C-Loop, Custom SLR introduced the ergonomic Camera Split Strap and Glide Strap, which provide efficiency and comfort, as well as the multi-purpose M-Plate Pro Universal Tripod Plate System to its product line of must-have photographic accessories. Custom SLR is excited to bring the ProDot to the market, as a photographic accessory as well as an invaluable tool across the board.

Deal: Canon EF 50mm f/1.8 II "Nifty Fifty" Camera Lens for $90 + free shipping



Adorama offers the Canon EF 50mm f/1.8 II "Nifty Fifty" Camera Lens, model no. 2514A002, for the in-cart price of $89.99 with free shipping. The lens weighs 4.6 oz. and is intended for use with Canon EF-mount SLR cameras.

Deal: DiscountMags Holiday Magazine Sale: Popular Photography 1-Year for $5, more



DiscountMags takes up to 75% off select 1-year magazine subscriptions as part of its Holiday Magazine Sale.
Note that you can get up to three years at these per-year prices.

Instagram Can Now Sell Your Images and You Get Nothing



*UPDATE* - After an uproar from the photography community, Instagram has back-pedaled on their decision and will not sell your images.

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Instagram updated its terms of service on Monday, elaborating on how it can use personal data for advertising purposes, and making clear that user photos and information can be used across the web as the photo-sharing app works through monetization under Facebook.

Instagram released an updated terms of service on Monday, and while it doesn’t seem like a fun read at first glance, it’s an important indicator of where the company is headed after its acquisition by Facebook. So far, people have expressed some concern about the updated “Rights” section of the terms of service, which explains what content a user has control over and what Instagram can do with that data, particularly sections related to advertising.

While it doesn’t seem that Instagram’s rights as related to advertising are completely new, the updated terms, which will take effect on Jan. 16, do outline exactly what the company can do with your data. They also remind users that businesses can pay Instagram to use your data for advertising, and the company won’t always identify advertising on the service as being paid.

The old terms of service noted that Instagram had the right to advertise on the platform or in “conjunction” with a user’s content. Here’s the old explanation:
“Some of the Instagram Services are supported by advertising revenue and may display advertisements and promotions, and you hereby agree that Instagram may place such advertising and promotions on the Instagram Services or on, about, or in conjunction with your Content. The manner, mode and extent of such advertising and promotions are subject to change without specific notice to you.”
The new explanation goes into greater detail on what it means for Instagram to advertise “on, about, or in conjunction with your Content.” Here are the new terms:
“Some or all of the Service may be supported by advertising revenue. To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you. If you are under the age of eighteen (18), or under any other applicable age of majority, you represent that at least one of your parents or legal guardians has also agreed to this provision (and the use of your name, likeness, username, and/or photos (along with any associated metadata)) on your behalf.
You acknowledge that we may not always identify paid services, sponsored content, or commercial communications as such.”
It’s not surprising that Instagram and Facebook are thinking about advertising and monetization strategies for the photo-sharing app, and Facebook recently announced that it planned to integrate user data with that from Instagram under new Facebook terms of service.

Source: Gigaom.com

Deal: Nikon D600/D800/D800E Instant Savings Extended



The Nikon D600/D800/D800E instant savings, that were introduced three days ago, are now extended until December 29th, 2012. The major online retailers offer different kits that include free accessories to further sweeten the deal in addition to the instant savings offered directly by Nikon:

B&H Photo: available Nikon D600 kits | available Nikon D800 kits | available Nikon D800E kits
Adorama: available Nikon D600 kits | available Nikon D800 kits | available Nikon D800E kits
Amazon: available Nikon D600 kits | available Nikon D800 kits | available Nikon D800E kits

Deal: Canon L Lenses on Sale at B&H Photo



Below are some “in cart” deals at B&H Photo. In order to see the sale price, you must add the product to your cart.

Canon EF 24-70mm f/2.8L II USM Zoom Lens $2099 (Save $200)
Canon EF 70-200mm f/2.8L IS II USM Telephoto Zoom Lens $1999 (Save $100)
Canon EF 16-35mm f/2.8L II USM Autofocus Lens $1399 (Save $100)
Canon EF 50mm f/1.2L USM Autofocus Lens $1299 (Save $140)
Canon EF 85mm f/1.2L II USM Lens $1799 (Save $400)
Canon EF 135mm f/2.0L USM Autofocus Lens $899 (Save $190)
Canon EF 70-300mm f/4-5.6L IS USM Telephoto Lens $1249 (Save $350)
Canon EF 8-15mm f/4L Fisheye USM Lens $1,179 (Save $320)

Camera Tips: 12 Photography Tips



In this day and age, more people are taking more photos than ever before and they're sharing them online with friends and family in record numbers. One of the most complaints I see online are that people blame the camera if the images aren't as nice as those you see online taken by other photographers. If you follow a few of these guidelines, you can improve the quality of your photos without having to purchase a higher priced camera. By purchasing a new camera, the pictures may still come out the same. There are also some useful information such as what is ISO?.

1. Composition - This is the most important rule in photography. This is the heart of a photograph. The easiest rule of thumb to learn and remember is the Rule of Thirds. Basically, you'll want to break your frame into nine squares of equal size. You'll want to try and align the subject of your photo along these lines and intersections and imagine the main image divided over these nine boxes. By using this rule of thirds rule, this will give you a more dramatic and visually interesting shot instead of your subject being dead center of your photograph. Many newer cameras have a rule of thirds grid overlay that you can activate when shooting. This will make things a lot easier rather than having to figure it out in your head.

2. Exposure Compensation - If you are shooting on a mode other than full manual mode, your camera will determine the "correct" exposure for the photo. In other words, it will decide how light and how dark the shot should appear. The camera looks at the scene and tries to determine the appropriate exposure based on the correct lighting on a 18-percent gray card which is why there are also special scene modes such as for snow. Without these special scene modes, the camera would try to make the white snow look gray.

If a photo is too light or dark, there are a few other scene modes that are available to play with. You can also play with the exposure compensation. Many cameras have a physical button identified by a +/- symbol. If your photo is too dark, move the scale up above zero. If too light, move it down a bit until you feel its perfect.

3. Modes - There will be scores of shooting modes ranging from automatic to very specific scene modes. For fast action shots, you can put the camera in Shutter Priority (S) mode and increase the speed—setting it to 1/125 second or faster will help to freeze action. If you're in a building or outdoors where there is low light, you can use the Aperture Priority (A) mode to make sure as much light as possible enters the lens. If you're doing landscape shooting on a tripod, you can increase the depth of field by keeping everything such as foreground and background, sharp and in focus. If you're more advanced or have the knowledge of what exposure, shutter speed and aperture, you can use Manual (M) mode.

In addition to aperture and shutter, ISO plays a major role in photography. Read our tip for more information about ISO.

4. Lighting - Besides composition, you also have to pay attention to how much light is available and where it's coming from when you're taking pictures. Too much light in the background can cause your subject to become dark. If you're taking a picture of a building and you don't have the flexibility to relocate, you can use the camera's flash to fill in shadows. Depending on the lighting outside, you may have to manually activate the flash, as the camera will think that it's unnecessary on a bright day.

5. Flash - Many people tend to use flash too much. This will result in over-exposed images and nothing but pure white-out. If your subjects look too white, you're too close. If you're too far, your subject won't be lit by the flash. I highly suggest purchasing an external flash that goes on the camera's hotshoe. The built-in flash on the camera is not strong enough to light up your subject from a distance. Read our tip on how to do flash photography.

6. RAW or JPEG - This is a debatable topic. Some photographers prefer JPEG and some prefer RAW. Honestly, it's personal preference. JPEGs are compressed images with your camera settings embedded. RAW is just that. It's a raw file that has settings and layers attached. So when you import RAW files into a program such as Adobe Lightroom to post-process, you can adjust settings in the image without affecting certain areas. If you post-process a JPEG image, everything will change. Since RAW files are uncompressed, the file size will be larger compared to a JPEG file. Some cameras even allow you to save file formats. Of course, your memory card will fill up quicker.

7. Memory Cards - Memory cards play a major factor. Without these, you can't store images. There are many different types. The most commonly used memory cards are Secure Digital (SD) and Compact Flash (CF). Majority of cameras including pro-sumer cameras (higher end consumer model cameras but not quite professional) will use SD cards as it has become a standard. Higher end cameras such as for professionals will use CF cards or both cards.

Storage capacity can range between 4GB to as high as 128GB*. Depending on your cameras megapixel and your settings and composition of image, your image size can vary in size. As a good starting point, you should pick up either a 4GB or 8GB card. Some people like to store images on their cards so you'll need a bigger card and some like to transfer images to their computer after each shoot.

You can perform a stress test on your memory card before using to ensure it doesn't fail on you while you're taking pictures and risk losing all the pictures you've taken. If your card does become corrupt and you need to try and recover your images, you can follow our tutorial on how to recover images.

*as of this post, this is the biggest size available. As technology improves, storage size will increase.

8. Tripod or Monopod - Although we may think we're still and steady, we're not. Some of the best shots you see on the web is done with a tripod or monopod. It also comes in handy when you want to take that group picture of everyone including yourself by using the camera's self-timer without someone behind the camera pressing the shutter button or handing the camera to a stranger. There are many affordable products on the market and there are expensive models. I highly suggest getting a decent setup but without breaking the bank if you do photography as a hobby. Don't forget to factor in the weight of your camera and the tripod would need to be able to hold that weight.

If you want portability, a monopod is what you would look for. A monopod is what it sounds; a tripod but missing two of its legs and leaving only one. This will help you stabilize your shots without having to take time to setup.

9. Camera Straps - If you're going to be carrying your camera for a long period of time, you want to be comfortable. Using the included camera strap that came with your camera, its the typical neck strap. You hang the camera around your neck and the camera hangs in front of you. This puts a strain on your neck and back. Some photographers extend the length of the stock strap as long as possible and places the strap across the body like a sling. Not only is this uncomfortable but a hassle to access when you do need to use the camera.

For some suggestions on camera straps, be sure to check our full array of reviews on camera straps.

10. Camera Lenses - The camera itself plays a factor in how your pictures will turn out but majority of your investment in photography is the lenses. There is a reason why a lens can cost as much if not more than what it costs to buy a camera body. For a beginner, a 18-55mm kit lens (typically included with the camera) is OK. Its great for capturing images of your family and for vacations but when it comes to being creative or being able to take pictures in low light situations, that is where you will need to invest in better lenses with lower aperture (f1.8-f2.8).

There are macro lenses which allows you to focus on very close objects that can fill the frame. I personally prefer a lens with a fixed aperture (f2.8) because whether its 70mm or 200mm, it will be the same and will allow more light in. For lenses that have an aperture of f3.5-5.6, the aperture can vary based on the focal length. For example with the 18-55mm, at 18mm it will be at f3.5 but when you zoom to 55mm, it will automatically jump to f5.6.

11. Be Selective - You can easily take a few hundred photos within a few hours of shooting. With social media and online image sites, you don't want to upload everything. Some can be blurry, poorly composed, out of focus or duplicates. Spend some time and eliminate images you don't like. Be sure not to look through your images while you're shooting. What most people do is look at the preview on the LCD after each shot. Not only is this bad because it becomes a habit, but while you're looking at the screen you can be missing a great shot.

12. Post-Process - Not all pictures will be perfect. You'll have to crop, color correct, adjust exposure, remove red-eye and other basic editing tasks. Just performing the very basic editing on a photo can help improve the quality of the image. Cropping an image can help with composition and allow you to rotate the image so that the horizontal lines are straight. Such sites such as Picasa, Imageshack or Photobucket can help assist in post-processing.

If you want to take it the next level with more control, there are such programs as Adobe Lightroom [Amazon | B&H Photo | Adorama] that can do more advanced editing.

Purchases:
All your camera gear whether it be camera bodies, lenses, tripods, memory cards, programs and whatever you can think of, can be purchased from AmazonB&H Photo and Adorama. I suggest these places not only for warranty purposes because they are authorized dealers but for their return policy as well. Of course, there are other authorized dealers but shop around and see who is giving the best offer.

If you want to save more money, sign up for Mr. Rebates for cashback. You can save an additional 2%-5% on your purchase depending on online store. For more information about Mr. Rebates take a look at our guide.

Deal: Canon EF 50 f/1.4 for $299 at B&H Photo



B&H Photo is selling the Canon EF 50 f/1.4 for $299. That's $100 off the regular price. In order to see the price, you have to add the lens to your cart.

Deal: Canon EOS 5D Mark III Camera Body for $2,999


Canon enforced their MAP (Minimum Advertised Price) policy on retailers. This prevents retailers from advertising at a lower price lower that the price Canon has set for the item. It seems AmazonB&H PhotoAdorama have all "unofficially" dropped the price of the Canon EOS 5D Mark III body to $2,999. Amazon shows the price on their page. But for B&H Photo and Adorama, you have to add it to your cart to see the low price.

Deal: Adorama VIP Membership: 20GB Storage, Members-Only Sales and More



Adorama offers its new Adorama VIP Membership for free. That's $149 off for this membership, which offers perks such as 20GB of cloud storage (provided by Pogoplug), members-only sales, white glove delivery service on TVs over 50", and more.

Of note, VIP members can opt to purchase an extended protection plan for all products purchased during their membership, for a 1-time fee of $7.95.

VIP BENEFITS INCLUDE
  • Extended warranties on ALL your purchases for an entire year*
  • Receive 20 gigs of FREE Cloud Storage (provided by pogoplug cloud storage)
  • Invitation to purchase products that are only available to VIPs
  • Special VIP pricing on must-have products online
  • Unique bundles of products curated for VIP members
  • Exclusive email offers, saving you time while finding your favorite products!
  • Free eBooks with photographic tips & tricks
  • Member-only contests
  • White glove delivery service on TVs and home theater systems over 50 inches
  • Savings throughout Adorama's online store
ADORAMA VIP PERKS:

As an Adorama VIP member, your loyalty will be rewarded. This program was created to give you access to products and services that honor your smart decision making and cunning shopping skills by continuing to shop with the #1 Photo, Imaging & Electronics Retailer in the world...Adorama

Enjoy elite membership — you've earned it!

*Warranty benefit requires a one time fee of $7.95 annually

Canon EOS 6D Shipping This Week From B&H Photo and Adorama



You probably know and have read about Canon's entry level full-frame camera, Canon EOS 6D by now. We're glad to report that it will start shipping sometime this week just in time for the holidays. Anyone plan on picking this up?

B&H Photo
Canon EOS 6D Body $2099 | Canon EOS 6D w/24-105 f/4L IS $2699

Adorama
Canon EOS 6D Body $2099 | Canon EOS 6D w/24-105 f/4L IS $2699

Shop and Get Cash Back At Your Favorite Stores With Mr. Rebates!


Mr. Rebates

With the holiday season up on us, Black Friday marks the start of the holiday shopping rush (literally)! If you don't want to brave the mad rush, cold weather, long lines and disappointments, why not make your purchases in the comfort of your own home, in your PJs and get CASH BACK through Mr. Rebates!

For more information on how to use Mr. Rebates, check out our guide.

Deal: Cyber Monday Nikon Instant Rebates and More



The new Nikon instant rebates are already online and are valid until December 15th. Below are a few other Cyber Monday Nikon deals available online:
Check out the full list of Cyber Monday specials at Amazon, B&H Photo and Adorama.

Deal: Cyber Monday Canon Rebel T4i w/18-135 STM IS Bundle



B&H Photo has put the Canon Rebel T4i w/18-135 IS STM on sale for $899. That is a savings of $250! You must add it to your cart to see the updated sale price.

Deal: Cyber Monday Canon T3i w/3 Lenses & Memory Card



If you know someone who's starting to get into photography or maybe you're looking for a camera yourself, this Canon T3i starter bundle is a GREAT way to start. It includes the following items:
  • Canon T3i Body
  • Canon 18-55 IS lens
  • Canon 55-250 IS lens
  • Canon 75-300 mm lens
  • Sandisk SD 32 GB
You have to add this to your cart to see the sale price of $679 at B&H Photo.

Deal: Cyber Monday Deals at Amazon, B&H Photo and Adorama



Today Amazon launched the Cyber Monday deals and there is a full list here. A more detailed camera and lens deal can be found here. But Amazon is not the only one offering new deals every hour. These are the direct links to the deal pages of different stores: Adorama, B&H Photo.

Deal: Think Tank Photo FREE Holiday Shipping


Free Shipping for the Holidays

It's that time of year again! The time of year where you tell your loved ones what you want or you decide what to get your loved ones.

Our friends at Think Tank Photo have just announced that for the first time in their history they are offering free FedEx Ground Shipping on all of their gear. This special holiday offer runs through December 31, 2012. And, just in time for the holidays, Think Tank is releasing a whole new slate of gear, including the Airport Navigator™, the photography industry’s first rolling pilot’s case, the Glass Limo™, the photo industry’s slimmest profile backpack for carrying “Big Glass,” such as a 600mm f/4, and the CityWalker™ messenger bag series.

In addition to the free shipping, as you are a friend of mine you will also receive a free gift with any purchase over $50. To partake of this special offer, click here.

Deal: Nikon D600 Bundle and Price Drop



B&H has a pretty good deal on the Nikon D600 right now:
  • $100 instant savings
  • Includes free: Lowepro Rezo 170 AW Camera Shoulder Bag, SanDisk 16 GB SDHC Memory Card Extreme Pro Class 10 UHS-I, Pearstone EN-EL15 Lithium-Ion Battery Pack ($114.83 Total Value)
  • 2% rewards back
  • $300 mail-in rebate with purchase of an Epson R2880 printer
  • You can also save $20 on Adobe Photoshop Elements 11 with the purchase of a D600
Similar deals are available for the D600 kit and the D3200 camera. Check also the current D600 offers on Amazon.

Press Release: 75 Million Nikkor Lenses Produced



Total Production of NIKKOR Lenses for Interchangeable Lens Cameras Reaches 75 Million

November 15, 2012 TOKYO - Nikon Corporation is pleased to announce that total production of NIKKOR lenses* for Nikon interchangeable lens cameras reached seventy-five million at the beginning of November 2012.

Nikon (then Nippon Kogaku K.K.) released its first NIKKOR lens for Nikon SLR cameras, the NIKKOR-S Auto 5cm f/2, in 1959 along with its first SLR camera, the Nikon F. Since releasing that first lens many years ago and establishing the NIKKOR tradition, Nikon has expanded its lineup of interchangeable lenses, recently adding a line of interchangeable lenses for Nikon 1 cameras and bringing total production to seventy-five million.

At the end of May 2012, total production of NIKKOR lenses for Nikon SLR cameras reached seventy million. Since then, Nikon has continued to actively release new NIKKOR lenses.

In June 2012, Nikon released the compact and lightweight AF-S NIKKOR 24-85mm f/3.5-4.5G ED VR, a normal zoom lens compatible with the Nikon FX format, offering a frequently-used range of angles of view, and support for a wide variety of photographic scenes, as well as the AF-S DX NIKKOR 18-300mm f/3.5-5.6G ED VR, an ultra high-power zoom lens compatible with the Nikon DX format and offering a 16.7x zoom ratio. In addition, AF-S NIKKOR 70-200mm f/4G ED VR was announced its release, the Telephoto zoom lens compatible with the Nikon FX format.

New lenses for Nikon 1, Advanced Cameras with Interchangeable Lenses, have also been released recently. In November 2011, the 1 NIKKOR 18.5mm f/1.8, an extremely light fixed focal length lens with the fastest maximum aperture of f/1.8 was released, and in September 2012, the 1 NIKKOR 11-27.5mm f/3.5-5.6 2.5x normal zoom lens was released. In the year that has passed since the October 2011 introduction of the Nikon 1 system, Nikon has released six 1 NIKKOR lenses, including a low-profile fixed focal length lens, a normal zoom lens, and a high-power zoom lens.

NIKKOR lenses are extremely popular with a wide variety of users, from beginners to professional photographers. The lineup currently consists of more than 80 types of lenses, including zoom lenses, ultra wide-angle to super telephoto lenses, and specialty fisheye, Micro, and PC-E lenses for SLR cameras, as well as 1 NIKKOR lenses for NIKON 1 cameras. Nikon will continue to actively develop and release high-performance, highly functional products that meet and exceed user expectations.

The NIKKOR brand

NIKKOR is Nikon's brand of photographic lenses. The NIKKOR name comes from adding "R"–a common practice in the naming of photographic lenses at the time the name was established–to "Nikko", the Romanized abbreviation for Nippon Kogaku K.K. In 1933, the large-format lens for aerial photography was introduced with the name Aero-Nikkor.

NIKKOR lenses incorporate optical technologies that are always ahead of the times. The OP Fisheye-Nikkor 10mm f/5.6 fisheye lens for SLR cameras, released in 1968, was the world's first lens to incorporate aspherical lens elements. The Ultra Micro-Nikkor 105mm f/2.8, released in 1962, served as the template for projection lenses employed in Nikon IC steppers and scanners that currently boast some of the highest resolutions in the world. What's more, NIKKOR lenses for the latest SLR cameras utilize a number of cutting-edge technologies that originated with the development of IC steppers and scanners, including Nano Crystal Coat, which virtually eliminates internal lens element reflections across a broad range of wavelengths.

From initial design to final packaging, production and quality is controlled in accordance with Nikon's strict standards. The superior quality of NIKKOR lenses that fully satisfies users is ensured with the highest quality designs and manufacturing, as well as very strict final inspections.

*Interchangeable lenses for Nikon SLR cameras and Nikon 1 advanced cameras with interchangeable lenses

Kickstarter: Custom SLR ProDot - Tactile Shutter Release Button for Cameras



Our good friends over at Custom SLR has just announced a new product called...ProDot. It's a textured, press-on dot that easily adheres to the camera shutter button, which instantly makes the shutter more responsive and helps reduce camera shake and finger fatigue when capturing photos.

Any push-button experience can find heightened control with the addition of this remarkably-simple and convenient accessory. The ProDot’s no-slip grip and finger cushioning will enhance the user experience for consumer electronic devices and video game enthusiasts, as well as users of computer mice, who will find RSI relief with less forceful clicks.

The Custom SLR ProDot will be available in low-profile black, high-visibility red, and clear color face.


I was at PhotoPlus this year and bumped into Ivan and Anne (2/3rds of the CustomSLR team) and while talking to them, Ivan tells me their working on a new product. He then hands me his camera and tells me to take a shot. As I took a shot, something felt different. It didn't really dawn at first but we looked at each other, that's when it hit me! The shutter button felt squishy, different and bright red. I point to it and he nods. I don't want to say too much because I want to save it for our review but all I have to say is...DEFINITE MUST BUY!


Visit the Kickstarter page if you're interested in purchasing the ProDot. It needed a goal of $3,500 and as of this posting, it has already exceeded that goal and currently sits at $4,450 with 31 days to go. Pledge $15 and you get all three colors. It's expected to ship December 2012 but no word on retail pricing outside of Kickstarter. Since it has met its goal, they have started production for the ProDot.

We'll have a full review of it when we get our grubby little fingers on it.

We are thrilled to introduce the Custom SLR ProDot, a textured, press-on dot that easily adheres to the camera shutter button, which instantly makes the shutter more responsive and helps reduce camera shake and finger fatigue when capturing photos. Photographers are constantly in search of more precision and control from their DSLR’s shutter release, and the ProDot’s textured surface and raised button-padding will allow for a more ergonomic feel and an instant improvement to the most critical engagement point of the camera, its shutter button.

But the uses for the ProDot don’t stop there! Any push-button experience can find heightened control with the addition of this remarkably-simple and convenient accessory. The ProDot’s no-slip grip and finger cushioning will enhance the user experience for consumer electronic devices and video game enthusiasts, as well as users of computer mice, who will find RSI relief with less forceful clicks.

The Custom SLR ProDot will be available in low-profile black, high-visibility red, and clear color face. We are so grateful for your continued support, and look forward to bringing the ProDot to market. Spread the word, help us get “kickstarted,” and Feel the Difference™ with the ProDot!

What is the ProDot compatible with?

The ProDot fits most digital and film cameras that have a round shutter button. In addition, we have found it works well on computer mouses and other push-button devices that have a smooth surface.

How does it attach to the camera shutter button?

The ProDot attaches to most surfaces with a special 3M adhesive that is easy to apply. We have found that we can apply/re-apply the ProDot to several devices before the adhesive starts to lose its stickiness. The adhesive does not leave behind residue.

Press Release: Canon Launches Canon Forum To The Public



Canon has officially launched its own Canon forum. This is a public forum and open to anyone. Currently, there are five open boards: Camera, Printer, Cinema EOS, Camcorder and General Discussion. I'm sure as they get things settled, there will probably be more sections and sub-forums in the future.

You can register to join and start a conversation at http://forums.usa.canon.com.


Continue reading for press release.

New Canon Forum Provides A Platform To Ask Questions, Get Answers And Share Experiences With Peers

LAKE SUCCESS, N.Y., November, 13, 2012 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the launch of the Canon Forum, where enthusiasts can communicate with one another to trade personal tips and techniques to get the most out of their Canon products and post personal product experiences.

“We are very excited to offer our customers a place to ask questions, interact and learn more from their fellow Canon users,” stated Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A. “With the rise of social media, Canon recognizes the importance of connecting users to each other for information-sharing purposes.”

Users can browse the Canon Forum page, forums.usa.canon.com, and then register to join or start a conversation. To help organize the various topics being discussed in the Canon Forum, there are five boards now open: Camera, Printer, Cinema EOS, Camcorder and General Discussion.

The addition of the Canon Forum adds to the growing number of Canon U.S.A. social media sites that are currently available. The other sites you can visit directly from the Internet and through links provided within the forum are:

Facebook: www.facebook.com/canonusa
YouTube: www.youtube.com/canonusa

For more information about Canon U.S.A., please visit: www.usa.canon.com
Source: Canon U.S.A

Deal: TRADE-IN for 30% OFF Carry Speed Straps and 20% OFF VF-3 Viewfinder



Our good friends over at Carry Speed is having a special trade-in offer for sling straps and VF-3 viewfinder. All you have to do is trade in your old camera strap from any brand and any style — including the OEM neck strap that came with your camera and take 30% off your next purchase. The same trade-in program applies for old viewfinders but with 20% off your next purchase of a Carry Speed VF-3 Viewfinder. They'll even take it if its new, old or damaged!
IT IS TRADE-UP TIME! Save Money with the Carry Speed limited time Trade-In offer

From now thru December 31st, you can simply trade-in your used camera strap, and take 30% OFF on Carry Speed Sling Straps, or you can trade in any used LCD Viewfinder and take 20% OFF on our new designed VF-3 Viewfinder. FREE SHIPPING TO ANY DOMESTIC ADDRESS, OR ADD $9.99, WE SHIP WORLDWIDE.
Continue reading for more information on how to get in on this deal and where to send your old strap or viewfinder to. If you don't know what strap to get, take a look at our Carry Speed strap reviews:

Carry Speed DS-2 Camera Sling Strap Carry Speed DS-PRO Camera Sling Strap with D-1 Wide Platform Ballhead
Carry Speed FS-SLIM Camera Sling Strap with F-1 Foldable Mounting Plate Carry Speed Slim CS-Slim Camera Sling Strap




Simply follow the steps below to receive 30% OFF Carry Speed Straps
  1. Choose your favorite Carry Speed Sling Strap and add to your cart.
  2. Simply enter coupon code TRADE4STRAPS during your check out and Instantly save 30% with your purchase.
  3. You'll have 14-day Money Back Guarantee after receiving your new Carry Speed product, plus 1-Year USA warranty, if you're satisfied simply send back your old camera strap as your trade in.
Q: Which Carry Speed Strap Systems qualify for the discount?
A: You can find the list of complete Carry Speed strap systems here: http://www.carryspeed.com/collections/camera-straps

Q: What type of strap will qualify for the Trade-In offer?
A: We'll take any brand, in any condition, and any style camera strap - new, old, or damaged including your OEM factory strap that was included with your camera. Seriously.



Simply follow the steps below to receive 20% OFF VF-3 Viewfinders
  1. Choose the Carry Speed VF-3 Viewfinder and add to your cart.
  2. Simply enter coupon code TRADE4VF3 during your check out and Instantly save 20% on your purchase.
  3. You'll have 14-day Money Back Guarantee after receiving your new Carry Speed product, plus 1-Year USA warranty, if you're satisfied simply send back your old viewfinder product as your trade in.
Q: Which viewfinder qualifies for the 20% Trade-In discount?
A: You can find the Carry Speed VF-3 product here: http://www.carryspeed.com/products/lcd-view-finder

Q: What type of viewfinder will qualify for the Trade-In offer?
A: We'll take any brand, in any condition, and any style viewfinder product - new, old, or damaged. Seriously.


Trade In Shipping Address:

Carry Speed Customer Service Center
6221 Corporate Drive
Houston, TX 77036
For more details, please contact carryspeed@gmail.com

Press Release: FocusMaker - Making Sharp DSLR Video in a Simple Way



Pretty much it's a standard now to include video capabilities into a camera whether its a point-and-shoot or a DSLR. For DSLR, it's becoming more popular because not only can you take video but you can take pictures. Commercials and even movies are recorded with DSLR cameras. But how do they get that smooth focusing? They usually have an attachment touching the focus ring. Of course, using your hand/fingers will cause the camera to shake and that slight jerkiness in focusing.

FocusMaker's - follow focus benefits include:
  • Simplicity — It attaches and removes in a snap. No need for heavy rigs or other gear
  • Control — Easy to manage from behind the camera with a clear and accurate view
  • Precise — Connects directly to your lens - no gears or coupling - highly accurate end stops
  • Portable — Ultra lightweight, bring it anywhere
  • Independence — No crew or gear needed - go by yourself
  • Affordable — The most affordable tool to achieve highly accurate repeatable rack focus
  • Flexibility — It fits just about any DSLR lens on any camera


We will have a full review when we have received our FocusMaker and have some time to play with it. In the mean time, continue reading for a full press release and sample videos.

FocusMaker™ - Making sharp DSLR video in a simple way

Introducing a new generation of DSLR follow focus that allows you to record commercial-quality video in a sharp, smooth and simple way. The affordable and lightweight FocusMaker™ transforms complex focus shifts into an easy, straightforward process by taking advantage of lens depth-of-field (DOF) and offering pinpoint focusing accuracy while recording.

FocusMaker™ - created by serious videographers and passionate specialists who, like you, have grown frustrated at the lack of an easy-to-use and affordable follow focus system that caters to their needs.

“FocusMaker™ is designed to fit the needs of everyone from serious amateurs to professional users of DSLR cameras who want the ability to pinpoint focus in a simple way when shooting,” says Nikolaj Bestle, inventor of FocusMaker™. “It offers a versatile and easy way to adjust the focus when filming without the need for additional rail mounting - at an affordable price.”

“Do you want to gain better control and overview without spending lots of money on extra equipment that makes traveling lightweight impossible?” asks Bestle. “Do you also want to be able to hit those nice focus points from near and far in order to tell your story in an even better and more intense way? Do you want to hit focus points in your scene with quick, yet smooth movements, and high accuracy? If you do, then FocusMaker™ is for you!”

There are other far more expensive and complicated DSLR follow focus systems on the market. However, they can be complicated to mount and use, and often require the help of another person to operate. FocusMaker™ fits most DSLR camera lenses and can be mounted in seconds. It can easily fit in your equipment bag.

“It’s the fastest, most accurate and most affordable rack focus system on the market,” adds Bestle. “Users will love FocusMaker™ because of the compact, versatile and affordable way it can help them make great looking video. It’s also easy to adjust your focus points on the ruler.”

The FocusMaker™ can be purchased world wide online via the dedicated webpage, at www.focusmaker.com, for just $89.00.

FocusMaker™ has been brought to the market by ID/FX, a Danish company specializing in the design of innovative products on the international market.

Visit www.focusmaker.com for more information and video presentations with instructions. Or feel free to contact us for further information and additional pictures.

Deal: Benro 51" MEFOTO Travel Tripod Kit for $95 + free shipping



Adorama offers the Benro 51.2" MEFOTO Travel Tripod Kit in Titanium, model no. A0350QT, for $94.95 with free shipping.

It folds up for compact travel and features 2-position leg angle stops, a recessed center-column hook, separate head and pan lock, bubble level, and more.

Benro A0350QT Features:
  • Travel Compact: The tripod legs can be inverted and folded back 180° making it small enough to carry just about anywhere
  • Two Position Leg Angle Stops: For an extra measure of flexibility, tripod legs can be independently locked into place at two different angles to enable shooting in cramped quarters, on irregular surface areas, or at ground level
  • Recessed Center-Column Hook: A spring loaded recessed hook, located in the bottom of the center-column, allows you to hang additional weight from the tripod's center of gravity for increased stability
  • Separate Head and Pan Lock: Individual locking knobs help to make the right adjustment
  • Integral Bubble Level: Allows adjustment to prevent uneven pans and head movements
  • Quick Twist Rubber Lock Grips with Anti-Rotation Leg System: MeFoto's innovative rubberized locking grips combined with anti-rotation legs enable fast and fumble-free set-up plus weather and dust-resistance
  • Top-Mount Rapid Center Column: Simple and quick fine height adjustment controls on the top
  • Precision Matched Q Series Ballhead: Dual Action Heavy Duty Ballhead with Arca-Swiss style compatible Quick Release Plate
  • 360-degree Pan Index: Accurate panoramas can be easily orchestrated using the graduated panning scale for accurate image alignment
  • Compact Carry Case with Shoulder Strap: High quality, durable case with strap provides protection and transport for yourtripod and head

Press Release: Nikon Announces D5200 and WR-R10/WR-T10 Wireless Remote Controller




Nikon has just announced the Nikon D5200 and WR-R10/WR-T10 wireless remote controller. The D5200 is Nikon's latest mid-range DX with 24.1 megapixels. It will be available in three different colors; black, red and bronze. Camera will be available sometime December 2012.

*UPDATE*
The camera was officially announced in Europe, Asia and Australia (with December 2012 release date) but Nikon USA did not issue a press release and have not updated their website. The information going around is that the D5200 for the US market will be announced during the 2013 CES show in Las Vegas (January 8-11, 2013).


Continue reading for full press release.

TOKYO - Nikon Corporation is pleased to announce the release of the Nikon D5200. This camera is equipped with a new Nikon DX-format CMOS sensor with an effective pixel count of 24.1-million pixels and an image-processing engine equivalent to EXPEED 3 built into the D4 flagship camera. It offers the superior basic performance needed for full-scale photography in a compact and lightweight body.

The D5200 offers the same side-hinged vari-angle monitor as the D5100 that enables flexible shooting from any angle, high or low, making even self portraits possible. It is an entry-level model that meets photo enthusiasts' demands for full-scale photography capabilities with its new Nikon DX-format CMOS sensor with an effective pixel count of approximately 24-million pixels as well as an image-processing engine equivalent to EXPEED 3 built into high-end Nikon D4, D800, D800E, and D600 digital SLR cameras for superior resolution, and image quality with very little noise at high sensitivities.

The standard range of sensitivities covers a broad range of ISO 100 to ISO 6400, with support for additional expansion to equivalents up to ISO 25600 (Hi 2). It also offers the most focus points available in its class–39–for fast and reliable focus acquisition and tracking. The Scene Recognition System, made possible with the same 2,016-pixel RGB sensor found in high-end Nikon cameras, more accurately analyzes scene brightness and color information, which is then reflected in autofocus, automatic-exposure, i-TTL balanced fill-flash, and auto white-balance control.

The D-Movie function supports recording of full-HD 1920 x 1080 60i/50i movies for sharp HD movies exhibiting excellent detail. The D5200 is also equipped with Special Effects mode that enables the application and adjustment of special effects with shooting. Combining a variety of effects with a vari-angle LCD monitor that enables shooting from a wide range of angles significantly broadens imaging expression possibilities with both still image and movie recording.

What's more, the D5200 is compatible with the Wireless Mobile Adapter WU-1a and the new Wireless Remote Controller WR-R10/WR-T10 (both available separately) for collaboration with smart devices and more possibilities for remote control over the camera, making the D5200 more convenient than its predecessor. When the WU-1a is connected to the camera, images can be transferred to a smart device, such as a smart phone or tablet*, and the smart device can also be used to control camera shooting remotely. In addition, the new WR-R10 (transceiver) and WR-T10 (transmitter) enable remote control over the camera from greater distances and broader angles than are possible with infrared remote controls for simple and convenient remote control even through obstacles. The WR-T10 can be used to control the camera to which the WR-R10 is connected. However, it can also control multiple cameras to which WR-R10s have been connected, enabling smooth remote control over a number of cameras.

Breath-taking image quality
The third camera in its series, following the D5000 and the D5100, the Nikon D5200 offers a massive leap in image-quality. In addition to the 24.1-megapixel DX-format CMOS sensor for finely detailed images, the new EXPEED 3 image processor provides high-speed operation and excellent, rich colour reproduction – as well as enhanced movie recording. The high ISO sensitivity (100-6400 which is extendable to 25600) delivers brilliant shots in dark or poorly lit environments as well as producing clear images of fast moving subjects.

The Nikon D5200 shares an AF system, metering sensor and scene recognition with the Nikon D7000 series, giving this camera a new level of performance and much enhanced image quality. The superior accuracy of the 39-point AF system and nine cross-type sensors delivers razor sharp images by focusing precisely on the subject you choose. Meanwhile, the 2,016-pixel RGB metering sensor provides precise data to the camera’s Scene Recognition System, which optimizes exposure, autofocus and white balance immediately before the shutter is released.

Image creations from any angle
The Nikon D5200’s versatile 7.5cm (3-in) vari-angle LCD monitor provides the ultimate freedom and flexibility to take beautiful shots and movies from virtually any position. You can flip, tilt or turn the swivel monitor to get really creative with your angles. In addition, the Nikon D5200 is an intelligently designed lightweight camera, with clear menus and superior ergonomics, making it a pleasure to maneuver and shoot with.

Wireless connectivity to share your creations
Wirelessly transmitting images from your camera to an Apple™ or Android™ smart device is possible by using the optional WU-1a Wireless Mobile Adapter. This means you can share images that you are proud of with friends via social networks and email for instant reactions. It is even possible to control your camera remotely from your smart device to help you take beautiful shots without disturbing your subjects.

Distinctive HD movies
Effortlessly alternate between shooting stills and Full HD movies with smooth (up to 60i/50i) recording at the flick of a switch. The camera’s subject tracking of moving objects in three dimensions, with full time servo AF (AF-F), ensures focus of moving objects throughout filming. Adding to that, creating movies to be proud of can be achieved with in-movie editing and the camera’s built-in stereo microphone.

Inspirational Effect and Scene modes
Be even more original with the Nikon D5200 Effects mode. A range of seven special effects: Selective Colour, Miniature, High and Low Key, Silhouette, Colour Sketch and Night Vision can be applied in real time to images and movies through Live View so you can see what your final creation will look like before you shoot it. In addition, in-camera High Dynamic Range (HDR) and D-lighting capture detailed images of high-contrast scenes, increasing creative possibilities. You can also select from 16 different Scene modes – they optimize the camera settings, such as shutter speed, ISO and aperture – to the situation you are shooting. It is great for a quick shot or if you are still learning about D-SLR photography.

Nikon D5200 fey features:
  • DX-format, 24.1 megapixel CMOS image sensor with EXPEED 3 for exceptional quality
  • Vari-angle LCD monitor: View life at a unique angle with a high resolution, 7.5cm (3.0-in), 921k dot vari-angle screen
  • Compatible with Wireless Mobile Adaptor WU-1a to transmit images from the camera to Apple™ or Android™ smart device and remote shooting
  • High ISO (100-6400) extendable to 25600: keeps the detail with low noise in low-light situations
  • Razor-sharp 39-point AF system with nine cross-type sensors in the center. Offers fast and precise autofocus coverage across the frame
  • 2,016 pixel RGB metering sensor delivers highly accurate metering for exact exposures and provides precise data to the camera's Scene Recognition System
  • Scene Recognition System optimizes exposure, autofocus and white balance immediately before the shutter is released
  • Continuous shooting at 5fps: so you do not miss that fast-moving action shot
  • High dynamic range (HDR): Gives detailed shots of high-contrast scenes by combining two shots taken within a single shutter release
  • Active D-Lighting: Retains details in highlights and shadows for well-balanced images, even if the subject is moving
  • D-Movie: Full (1080p) HD movies with smooth (up to 60i/50i) recording and a built-in stereo microphone
  • D-Movie AF modes: Live View autofocus works when shooting movie clips, keeping subjects in sharp focus
  • In-built stereo-microphone for improved sound quality
  • Updated new generation GUI Design
  • 16 Scene modes: Automatically adjusts camera settings, including Picture Controls and Active D-Lighting, for optimal results.
  • Effects mode – seven effects including Selective Colour and Miniature, which can be applied in pre-shoot, for more creative movies and stills
  • Compatible with WR-R10 Wireless Remote transceiver and WR-T10 Wireless Remote transmitter that let you control key camera functions from a distance
  • GPS compatible: Records the exact location of the camera when a picture is taken by using the optional GP-1 unit
  • NIKKOR lenses: take advantage of Nikon’s legendary NIKKOR lenses and make the most of the camera’s 24-megapixel resolution. Capture photos with vivid colour and striking contrast. Shoot movies with crisp detail or experiment with cinematic effectsAvailable in three colours: black, red and bronze
  • Lightweight body (505g) with an intelligent design and superior ergonomics

Support for the Wireless Remote Controller WR-R10/WR-T10 enables stress-free remote shooting
Remote control is more convenient with the D5200 due to support for the WR-R10 (transceiver) and WR-T10 (transmitter) that utilize electromagnetic waves. When the WR-R10 is connected to the D5200, the WR-T10 can be used for wireless control over remote shooting. The WR-R10 and WR-T10 enable remote control over the camera from greater distances and broader angles than are possible with infrared remote controls, and obstacles such as trees between the transceiver and transmitter do not impede communications. Not only autofocus is possible with the shutter-release button pressed halfway but also control over operations such as continuous shooting, movie recording and quiet release mode is possible. Naturally, the WR-T10 can be used to remotely control a single camera to which the WR-R10 is connected, but it can also control multiple cameras to which WR-R10s have been connected. The WR-R10/WR-T10 makes photography much more enjoyable as it enables varied expression of scenes using multiple cameras, each with a different lens mounted, and each shooting the subject from a different angle using the vari-angle monitor.
Source: Nikon

Canon Announces Mark II Center-Pinch Lens Caps


Canon’s ‘Mark II’ center-pinch lens caps. From left to right: 82mm, 77mm, 72mm, 67mm, and 58mm

Finally! Canon has finally updated their outdated lens caps with a more friendly version. Canon’s ‘Mark II’ center-pinch lens caps will come in various sizes; 82mm, 77mm, 72mm, 67mm, and 58mm.

New lens caps – designed for greater ease and convenience
The newly announced Canon EF 24-70 f/4L IS and EF 35 f/2 IS will also come with newly-designed Mark II lens caps, which incorporate a hook mechanism in the center of the cover, as opposed to the sides. Simply pinching the hook allows users to quickly remove and replace caps mid-shoot, especially when using lens hoods. The re-designed lens caps will start to be rolled out across Canon’s entire EF lens range from the beginning of January 2013, and will also be available to buy separately.

No word on pricing for the lens caps but hopefully, it won't cost more than $10.

Press Release: Canon Officially Announces EF 24-70 f/4L IS & EF 35 f/2 IS



We posted yesterday of a leak that Canon will soon be announcing two new lenses. Today, Canon has officially announced the Canon EF 24-70 f/4L IS and Canon EF 35 f/2 IS. The EF 24-70 f/4L will be included as a kit lens with Canon's new entry level full frame camera; Canon EOS 6D.

No word on what Canon will do with the current 24-105 f/4L that is sold separately and already included as a kit lens for Canon EOS 5D Mark II and 5D Mark III. I have a feeling they will slowly phase it out.

Canon EF 24-70 f/4L IS $1499 at B&H Photo | Adorama
Canon EF 35 f/2 IS $849 at B&H Photo | Adorama

Continue reading for full press release.

London, UK, 6 November 2012 – Canon today adds to its world-famous EF lens series with the launch of two models designed for enthusiasts and professionals – the EF 24-70mm f/4L IS USM and EF 35mm f/2 IS USM. Offering first-class optical technologies alongside highly compact designs, the new lenses are perfect for a range of creative purposes, including reportage, landscape, portrait, and travel photography.

Ideal for use alongside DSLRs like the new EOS 6D, both new lenses utilise the latest Canon technologies to consistently deliver superb results. Both include aspherical lenses and Super Spectra Coatings optimised for each individual element, Canon’s industry-leading Image Stabilizer (IS) technology and Ultrasonic Motors for superfast Auto Focus (AF) – providing outstanding optical performance. The EF 24-70mm f/4L IS USM is also the latest lens to feature Hybrid IS, delivering shakefree shots at any distance, including at macro focal lengths.

EF 24-70mm f/4L IS USM – high performance, high flexibility, Hybrid IS
The EF 24-70mm f/4L IS USM is the latest addition to Canon’s elite L-series, and expands the range of standard zoom EF lenses available for both professional and amateur photographers. Ideal for reportage and wedding photography, it combines an essential everyday focal range with a premium quality L-series construction, delivering consistently sharp, professional-quality stills in a range of different situations. A new macro function also optimises the placement of lens groups during macro photography, allowing shooting at a maximum magnification of 0.7x – reducing the need for photographers to carry a dedicated macro lens.

Its first-class optical system includes two aspherical elements alongside two Ultra-low Dispersion (UD) lenses, each with optimised Super Spectra Coatings to minimise chromatic aberration, colour blurring and flare. A constant f/4 aperture throughout the zoom range provides photographers with exceptional creative control, allowing blurring of the background of a scene at all focal lengths. A nine-blade circular iris also assists photographers in making their subjects stand out, delivering beautiful out of focus highlights (bokeh) in the background blur to add atmosphere to a shot.

The EF 24-70mm f/4L IS USM also features a newly designed IS system, delivering blur-free images throughout the zoom range. Canon’s advanced optical IS offers a 4-stop light advantage, while Hybrid IS effectively compensates for angular and shift shake during macro shooting for stable close ups.

Superfast AF performance is provided by a small, ring-type Ultrasonic Motor (USM). Working in combination with a high-performance CPU and advanced AF algorithms, USM technology enables accurate, silent and ultra-responsive autofocusing. Full-time manual focusing also ensures adjustments can be made even when AF is engaged.

The EF 24-70mm f/4L IS USM features a high grade, usability-focused design – both inside and out. The exterior features a high quality leather-texture coating, a revised shape ensures ease-of-use, and the focusing and zoom rings have been designed for optimal operation. Additionally, a dust and drip-proof construction is resistant to dust and moisture, a lock function protects lenses from knocks when travelling, while fluorine coating minimises the amount of dust, dirt and fingerprints that adhere to the front and rear lenses – helping to maintain superior image quality and reduce the need for cleaning.

EF 35mm f/2 IS USM – take a wider look at the world
The new EF 35mm f/2 IS USM is designed to offer outstanding flexibility – allowing photographers to capture an even broader range of scenes and subjects in wide-angle. The lens is Canon’s first-ever 35mm prime to feature optical Image Stabilizer technology, which combines with high quality optics to offer outstanding performance from a lightweight, compact body. The 35mm focal length also provides the ability to capture everything from close-up portraits to wide-angle landscapes, making it an ideal companion for travel or general reportage photography.

Its advanced specification offers photographers great flexibility to shoot a wider-range of scenes and subjects. A bright, fixed f/2 aperture also allows photographers to employ a shallow depth of field, and optical IS offers users a 4-stop light advantage, allowing the capture of blur-free images in low light conditions when shooting handheld. Intelligent detection of panning motion is also supported, with Panning IS mode automatically engaged to enable photographers to capture movement with greater accuracy.

Designed to deliver exceptional image quality, the EF 35mm f/2 IS USM features an aspherical glass-moulded (GMo) element positioned at the rear of the optical path to correct aberration for the entire optical system. Additionally, each individual element features optimised Super Spectra coatings to reduce ghosting and flare – ensuring excellent colour balance with minimal need for post processing. A combination of a ring-type USM and high performance CPU also provides rapid AF performance, with full-time manual focus also available for users who want to retain maximum control.
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