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Review: Custom SLR Air Strap Camera Sling Strap



Overview : A camera strap that does more with less. This breathable strap is a lightweight, versatile and comfortable alternative to traditional straps. Designed with you in mind, the Air Strap is made for anyone -- not just professional photographers -- who wants an easy-to-use strap that can adapt to different situations. With its unique quick-adjust slider, you can keep your camera secure at your side to maneuver through crowds and tight spaces; when you need to take a photo, just pull and slide to extend the strap.

Features :
  • Quick-adjust slider lets you keep your camera secure at your side. When you need to take a photo, just pull and slide.
  • Breathable vents and moisture wicking fabric channel heat and sweat away from your shoulder to keep you cool
  • ider strap and ergonomic design distribute weight evenly, making your load feel lighter. Cushy neoprene padding absorbs shock for maximum comfort.
  • Rotating buckle swivels, so the strap moves with you for improved flexibility
  • Lightweight, portable design is perfect for travel
  • Compatible with most cameras and bags (with optional laptop bag attachment)
  • Compatible with the Custom SLR C-Loop

Sony Announces Pricing and Availability for Alpha 7S



Sony has finally announced pricing and availability information for Alpha 7S. The a7S is high ISO full frame 12MP mirrorless compact camera that was announced earlier this year. Sony has finally given it a price tag of $2,498. The Alpha 7S is the first full-frame camera able to read out its entire sensor fast enough to output 4K 30p footage without the need for line skipping or pixel binning.

Unlike the Alpha 7 and Alpha 7R, the latest model is not constrained by the AVCHD standard for video, and also offers the XAVC S system, with bitrates of up to 50Mbps.

Specifications:
  • 12.2MP full-frame sensor
  • Native 100-102,400 ISO, expands to 50-409,600
  • On-chip, gapless lens design (for better light-gathering, which means better image quality across the board)
  • 25-point contrast-detection AF system
  • 5fps (2.5fps with continuous AF)
  • Support for 4K video recording (with external recorder)
  • 1080p up to 60p, 120fps possible at 720p using roughly APS-C-sized center of sensor
The body will be available in July and sell for $2,499.99. You can preorder the RX100 III from: Amazon | B&H Photo | Adorama

Continue reading for more information about the camera.

Press Release: Sony Announces RX100 III



Sony has announced the Cyber-shot DSC RX100 III, the most advanced model yet in its 1"-type sensor range of compacts. It is the third successor in the RX100 line. The RX100 III features the same 20.2MP BSI CMOS sensor as the II, with a new Exmor R BSI CMOS sensor complimented with the latest Bionz X processor (fires off 10 frames per second at up to 128000 ISO), a pop-up electronic viewfinder and a faster lens. The RX100 III's zoom now extends across a 24-70mm equivalent range, with a maximum aperture of F1.8-2.8, a great improvement on the 28-100mm, F1.8-4.9 lenses sported by the existing two models and sports a manual control ring. The rear 3" LCD now flips up by up to 180° for those all-important high-quality selfies. The RX100 III includes Wi-Fi and can run Playmemories Camera Apps. Video has also been upgraded - including full-sensor readout 1080p stored at up to 50Mbps in the XAVC S format.


The RX100 III will be available in June at a cost of around $800. You can preorder the RX100 III from: Amazon | B&H Photo | Adorama

Continue reading for full press release.

Nikon’s New Fluorine Coat Protects Against Dirty Front Elements



Nikon has provided a new video highlighting the benefits of using its fluorine coat. The first lens to use this new coating is the just-announced updated 400mm f/2.8 lens. The fluorine coat has the ability to repel just about anything that would come in contact with it like water, mud, permanent marker and even paint!

Here is Nikon's explanation of it:
Nikon's fluorine coat effectively repels dust, water droplets, grease or dirt, ensuring easy removal even when they adhere to the lens surface. Thanks to Nikon's original technology, it delivers higher durability and is more peel-resistant. Compared to other manufacturers' coating of a similar kind, fluorine coat endures a higher frequency of lens surface wiping and provides longer-duration staying power. Its anti-reflective effect also contributes to the capture of clear images.
Here is a video of it in action:

Deal: Other Adorama Brands - 3Pod, Flashpoint, Green Extreme, ProOptic, Slinger, Belle Drape



By now, everyone should know who Adorama is. If not, it's time that you do. But not everyone knows that Adorama also has other brands. We've all seen other types of brands when we're browsing their site but never really thought who these companies really are.

Check out all the other Adorama brands:
  • 3Pod - tripods and tripod heads, monopods, quick release systems and plates
  • Belle Drape - a great variety of painted muslin backgrounds for studio photography
  • Flashpoint - tripods, reflectors, camera power supplies, flash modifiers, shoe-mount flashes, monolights, light stands, softBoxes & accessories, on camera video lighting, lenses, lens accessories and much more!
  • Green Extreme - camera batteries, video batteries and power supplies for professional photographers and videographers
  • ProOptic - a variety of lens accessories, lens filters and filter kits
  • Slinger - camera and video camera bags and backpacks, camera protectors, tripod bags, and lens pouches

Press Release: Canon Announces Two EF Ultra Wide-Angle Zoom Lenses and White EOS Rebel SL1 Digital SLR Camera



Canon announced two new ultra wide-angle lenses and a Rebel SL1 in white. The Canon EF 16-35mm f/4L IS USM and the EF-S 10-18mm f/4.5-5.6 IS STM ultra-wide zoom lenses are scheduled to be available in June for estimated retail prices of $1,199.00 and $299.99, respectively.

EF-S 10-18mm f/4.5-5.6 IS STM ($299, pre-order at AmazonB&H Photo | Adorama)
EF 16-35mm f/4L IS USM ($1,199, pre-order at AmazonB&H Photo | Adorama)


The Canon EOS Rebel SL1 and EF-S 18-55mm f/3.5-5.6 IS STM lens kit in white is scheduled to be available at the end of June for an estimated retail price of $749.99.

Canon EOS Rebel SL1 DSLR Camera with EF-S 18-55mm f/3.5-5.6 IS STM Lens ($749 at AmazonB&H Photo | Adorama)

Continue reading for full press release.

Review: Aputure V-Screen VS-3 7" IPS LCD HDMI Monitor



Overview : This compact 7" ultra thin LCD display is perfect for filmmakers looking to free themselves from relying on their camera's tiny built in display. The V-Screen's larger screen is crucial for critial focus and exposure adjustments. The V-Screen includes a host of on-screen scopes and meters - features usually only found in full sized editing monitors. In addition to histogram, peak focus, and false color display, the V-Screen 3 has a full time VU Meter to monitor incoming audio.

Features :
  • 7" 1024 x 600 display with 800:1 contrast ratio - supports input resolutions up to 1920 x 1080
  • Multi-coated anti-reflection coating, Wide viewing angle + included sunshade
  • Full suite of on-screen scopes for focus, histogram, & exposure assist; Real-time VU meter for monitoring audio levels; User configurable shortcut buttons
  • Multiple video inputs, including HDMI loopthru; Built in speaker & headphone jack; Operates on Sony NP-F style battery or AC power
  • 24 Month Fotodiox Warranty

Deal: Think Tank Photo FREE Camera Straps Offer!



Our friends at Think Tank Photo just announced a special “Gear Up For Summer!” special offer. Buy one of their highly acclaimed backpacks and they’ll include a Blue Camera Strap V2.0 and Camera Support Straps V2.0 (a $44.50 value) for free!

Take a load off your neck, shoulders, and back by using Camera Support Straps V2.0 along with the Camera Strap V2.0. These straps keep your camera’s weight off your neck and shoulders and transfer the load onto your backpack’s shoulder straps and waist belt. You'll hardly notice your camera is there even though it will be ready to go for hassle-free shooting.

Think Tank’s backpacks are renowned for three design principles:
  • Capacity -- Their backpacks are the most efficient shape for carrying the most amount of gear in the smallest package. They've got you covered whether you're hauling around multiple bodies with a vast array of lenses and support gear (like a laptop and tablet), large telephoto lenses or a lightweight, stripped down kit.
  • Portability -- Flying with your gear? All of their backpacks are sized for US Domestic and International carry-on on regular sized airliners. They've got bags for commuter and regional aircraft, too.
  • Quality -- Lesser bags use inferior hardware, materials and manufacturing techniques. Professionals choose Think Tank Photo because they know they only use the best YKK zippers and other high quality materials. They know you can’t afford to have a broken bag while on a trek.
And don’t forget that by using my link you receive a Think Tank product free with your order, free shipping, and the best customer service in the industry. Offer valid through May 31, 2014.

Review: MagMod Magnetic Modular Speedlite Modifiers for Hot-Shoe Flashes



Overview : MagMod is a magical flash modifier system that frees your speedlite flashes from velcro, straps, and adhesives by geniously incorporating the invisible powers of magnetism.

Each modifier is a single molded piece of high-quality silicone rubber that is sleek, compact, easy to use, and dead simple.

Features :
  • No velcro, straps, or adhesives!
  • One-size-fits-all compatibility. Works with Canon, Nikon, Sony, Olympus, and just about every prosumer hot-shoe flash ever created.
  • Instantaneous attachment method using Neodymium "rare-earth" magnets
  • Strong grip on your flash prevents from accidentally falling off!
  • Sleek and compact so you can always leave it on your flash
  • Durable elastic silicone band is incredibly resilient against impact and snapping
  • Sleek and elegant design
  • Compact size makes for easy storage, takes up less space in your bag!
  • Completely modular, stack as many grids + gels as you want!
  • No loose pieces to misplace, magnets come pre-assembled

Nikon Quick-Draw Strap Now Available at B&H Photo



Back in February, Nikon announced that they will be releasing a Quick-Draw Strap and Quick-Draw Strap S. Both Quick-Draw strap are sling straps and it was developed in cooperation with BlackRapid.

The new strap is now available at B&H Photo. The Nikon AN-SBR2 Black Rapid Quick-Draw Strap retails for $99.

Press Release: Canon Produces 100 Million EF Lenses Worldwide



TOKYO, Japan, April 30, 2014—Canon Inc. today celebrated an impressive lens-manufacturing milestone with the production on April 22, 2014, of the Company’s 100-millionth EF-series interchangeable lens for EOS cameras—an EF200-400mm f/4L IS USM Extender 1.4x.

Production of interchangeable EF lenses for Canon EOS-series AF (autofocus) single-lens reflex cameras began in 1987 at the Company’s Utsunomiya Plant, which continues to play a central role in Canon’s lens manufacturing operations. In May 2013, EF lens production surpassed the 90-million-unit mark and now, approximately eleven months later, the Company is commemorating its first-in-the-world1 achievement of having manufactured 100 million lenses.

Canon’s proprietary EF lenses, launched in March 1987 along with the EOS SLR camera system, have continued to evolve since their introduction, leading the industry through the incorporation of a wide range of innovative technologies, including such world’s firsts2 as the Ultrasonic Motor (USM), Image Stabilizer (IS) technology, and a multi-layered diffractive optical (DO) element. In May 2013, aiming to further expand the realm of photographic expression, the Company introduced the EF200-400mm f/4L IS USM Extender 1.4x, the world’s first3 super-telephoto zoom lens with a built-in 1.4x extender that makes possible a 200-560 mm focal length range.

In recent years, in addition to renewing such models as super-telephoto lenses ideal for sports and nature photography along with zoom lenses that offer a bright f/2.8 maximum aperture throughout the entire zoom range, Canon has launched multiple entry-class interchangeable lenses equipped with a stepping motor (STM) that delivers smooth and quiet autofocus performance during video recording. As a result, the Company’s extensive EF lens-series lineup currently comprises a total of 89 models.4 In addition to enhancing its lens offerings, Canon has expanded the optical technologies incorporated in its EF lenses into new fields, launching EF Cinema Lenses for digital cinematography in January 2012, and EF-M lenses for compact-system cameras in September 2012.

Furthermore, during the 11-year period from 2003 to 2013, Canon maintained the No. 1 share worldwide within the interchangeable-lens digital camera market and, in February 2014, marked another manufacturing milestone as combined production of its film and digital EOS-series interchangeable-lens cameras surpassed the 70-million-unit mark.

Canon will continue refining its diverse imaging technologies based on its core optical technologies, striving to produce exceptional and reliable lenses and cameras that cater to the varying needs of photographers—from first-time users to advanced amateurs and professionals—while contributing to expanding the photographic and video imaging culture.

1. Among interchangeable lenses as of April 22, based on a Canon survey.
2. Among interchangeable lenses for SLR cameras, based on a Canon survey.
3. Among interchangeable lenses for interchangeable lens cameras (SLR cameras, compact-system cameras), based on a Canon survey.
4. Including two EF lens extenders and three models available outside of Japan. As of April 30, 2014.

Source: Canon Inc. / Canon U.S.A.
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