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Kickstarter: Holga Creator Restyles Camera for Digital World



The Holga camera was a analog 120 film camera from the 1980s filled with lo-fi (quality) photos is getting a digital makeover. Holga Digital of Hong Kong launched a Kickstarter campaign to bring the classic camera back with a few modern upgrades and snazzy colors (pink, white, black, and a Kickstarter only multi-color edition).

The Holga Digital camera features original optics that are known for their dark corners and vivid colors. In addition, a lens adapter allows existing Holga lenses to be used with Holga Digital. It features F2.8 and F8.0 two-stop aperture settings, 4:3 and 1:1 aspect ratios, an 8MP 1/3.2" CMOS sensor, hot shoe, and tripod mount. Images are stored to an SD card (Wi-Fi cards are supported). Other features include AA battery operation, a Bulb shutter mode for long exposure shots, and micro USB compatibility.

Holga designed the Holga Digital for everyone from the first-time Holga user to the photography enthusiast. You’ll be snapping beautiful images in a matter of seconds. You don’t have to fiddling around with shutter speed, aperture, IOS, or white balance. But it gives you the freedom to experience Holga unique image style; different lenses or you can even mount external flashes onto the build in hot shoes.

One thing that made Holga so unique is due to it image quality produced. The Holga Digital is a high-quality glass optic with F2.8 and F8.0 aperture setting to fit different environment and situation. Unlike any other digital camera on the market by producing vivid color and dark corner by firmware, we create our image quality by the optics.


With the new Holga Digital you can use your lens from the old Holga camera and pop them in by using a lens adaptor. This way you can share lens between your analog camera and the new Holga Digital.


The most well recognizable Holga must be the Holga 120N, this analog camera shot 120mm film to create 1:1 ratio square photos. They have embedded this feature into the new Holga digital. Now you can switch between 4:3 or 1:1 ratio photograph without doing any post-editing and share with your friends right the way!



Holga Digital is offered to Kickstarter backers for $75 CAD (approx. $57 USD), with shipping estimated to begin in December. Various additional packages are offered at other price points that include accessories, lenses, and more, including a $580 CAD ($440 USD) 'Holga Collector Master Piece' bundle.



Continue reading for full press release.

Holga Creator Restyles Camera for Digital World

HONG KONG, Aug. 31, 2015 — T.M. Lee, the 84-year-old creator of Holga cameras, has recently launched Holga Digital, revolutionizing the retro camera without the necessity of 35mm film.

Through a partnership with SmartGears Global, Holga has created a new line known as Holga Digital cameras, which not only reintroduces the iconic toy camera to the world with a fresh color pallet, but also allows users to instantly work on their photos using a WiFi SD card.

“We’ve noticed the demand for film cameras is shrinking because the film development process is costly and time consuming”, said T. M. Lee, the original creator of the Holga camera. “I think the Digital Holga can fill the gap for Generation Y, so they can enjoy the artistic imagery that Holga cameras produce without the hassle of that process.”

Originally brought to life in 1981, the Holga is an ultra-basic film camera with a plastic lens that produces richly textured, unpredictable images with a soft focus and occasional light streaks. The Holga Digital has taken the original Holga to the next step and is open to individuals of all skill levels: from first-time Holga users, to the most experienced photographer.

The Holga Digital is a high-quality glass optic with F2.8 and F8.0 aperture settings to fit different environments and situations, giving users the freedom to experience the unique Holga image style. For users interested in further developing their own unique shots, Holga Digital will also offer
different lenses and mounted external flashes as available accessories.

“Holga Digital is not the camera to replace the current digital camera market,” explained Lee. “Instead, it opens up a whole new genre for digital photography, by giving the younger generation a sample of how photography used to be and drawing in more people who are interested into film photography.”

Individuals have until October 15 to back the Holga Digital cameras on Kickstarter, and are still able to claim a variety of rewards, including:
  • Super Early Bird Holga Digital camera: $57 USD
  • Holga Classic package (one Holga Digital camera and custom designed leather strip): $72 USD
  • Holga Artist package (one Holga Digital camera, one lens package with Fisheye, macro and
  • portrait lens attachments, one built-in color gel flash light, a custom designed leather strip, a
  • Holga Digital lens adaptor, a Holga postcard set, and a Holga photo book): $200 USD
  • Holga Collector Masterpiece (one limited edition Holga Digital camera, one lens package with
  • Fisheye, macro and portrait lens attachments, one built-in color gel flash light, a custom
  • designed leather strip, a Holga Digital lens adaptor, a Holga postcard set, a Holga photo book,
  • and a serial number certificate signed by T.M. Lee): $438 USD
Backers can expect delivery from December 2015 to January 2016 based on their reward selection.

About Holga
Holga was founded backed in 1982. Back in the 1970s, our company made external flash units, when the first camera with a built-in flash was introduced.
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