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Press Release: SmugMug Announces Intent to Acquire Flickr



Photo-sharing site Flickr has been acquired by photo hosting service SmugMug. SmugMug CEO Don MacAskill is committed to 'breathing new life' into the once market-leading service, and will maintain it as, "a standalone community of amateur and professional photographers."

Flick was one of the most important and popular services of the digital photography, and was acquired by Yahoo more than a decade ago. But in recent years the site has been in decline as once-loyal users have started to abandon the platform. With Yahoo purchasing Flickr, loyalists had hoped that Yahoo's then-new CEO Melissa Mayer would be able to 'make Flickr awesome again' when she took over in 2012, but the once industry-leading photo site never regained its former relevance.

In 2017, Verizon acquired Yahoo and Flickr and it looked like the service would be shuttered but with the SmugMug acquisition, there may be a brighter future for Flickr users.

Flickr has released an official announcement of the acquisition, with instructions on how to remove your info and close your account if you do not want your Flickr account and data transferred to SmugMug. Flickr also has a Q&A/FAQ for those with questions.
We’re excited to announce that Flickr has agreed to be acquired by SmugMug, the photography platform dedicated to visual storytellers.

SmugMug has a long history of empowering people who love photography and who want to improve their craft, making them a perfect fit for Flickr and our creative community. With SmugMug, we’ll continue to focus on you, the Flickr members who inspire us all with your work.

Nothing will change immediately with regard to your Flickr account. You will still access Flickr with your current login credentials and you will have the same Flickr experience as you do now. We will continue to work to make your Flickr experience even better.

We think you are going to love Flickr under SmugMug ownership, but you can choose to not have your Flickr account and data transferred to SmugMug until May 25, 2018. If you want to keep your Flickr account and data from being transferred, you must go to your Flickr account to download the photos and videos you want to keep, then delete your account from your Account Settings by May 25, 2018.

If you do not delete your account by May 25, 2018, your Flickr account and data will transfer to SmugMug and will be governed by SmugMug’s Terms and Privacy Policy.

Read more detailed FAQs about this transition on the Flickr Blog.

We’re happy that Flickr is your home for photography and we look forward to the next chapter in our adventure together as we join the SmugMug family.

Thanks,
The Flickr Team
Continue reading for full press release.

SmugMug Announces Intent to Acquire Flickr
SmugMug and Flickr Unite to Form the World’s Most Influential Photography Community


MOUNTAIN VIEW, Calif.--SmugMug, the largest, most comprehensive, independent photo management platform in the world, today announced it has agreed to purchase Flickr, the online photo management and sharing application. Together, SmugMug and Flickr represent the world’s most influential community of photographers, marrying SmugMug’s deep industry expertise and strong digital tools with Flickr’s global tribe of tens of millions of photographers. Following the close of the transaction, the brands will continue to operate as separate entities with the shared goal of providing photographers with both a place to fit in and a place to stand out. SmugMug and Flickr believe that all photographers—from the hobbyist to the prosumer to the professional—belong together.

“Since day one our passion has been empowering photographers to tell the stories they want to tell, the way they want to tell them, and our investment in Flickr reaffirms this commitment,” said Don MacAskill, CEO of SmugMug. “Uniting the SmugMug and Flickr brands will make the whole photography community stronger and better connected. The enduring quality of photography is so much more than clicks and likes—photography has the power to change the world. Together, we can preserve photography as the global language of storytelling.”

Established in 2002 as one of the first photo storage and sharing services, SmugMug is home to millions of passionate photographers and billions of secure photographs. The SmugMug platform provides photographers with website designs that offer a safe, easy and convenient way to share, showcase and sell their stories. SmugMug gives photographers complete control over who accesses their photos, and provides robust e-commerce features that make it easy to turn passion into profit.

At its heart, SmugMug encourages and empowers its community of photographers to learn, share, and inspire one another. SmugMug provides 24/7 support, from real people, along with tips, tutorials, and training events, and also hosts webinars and forums with leading photographers.

Founded in 2004, Flickr is an active, global community of photographers that encourages users to find their inspiration. Home to tens of billions of photos and two million groups, photography lovers come to Flickr to share their passion, discover spectacular images, hone their craft, and engage with friends old and new.

“We share SmugMug’s mission to cater to people—professionals, amateurs, and everybody in between— who invest time, energy and love into their photos,” said Andrew Stadlen of Flickr. “We look forward to becoming part of the SmugMug family and continue to grow, innovate and delight our global community of photographers.”
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