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Press Release: Micron Discontinuing Lexar Removable Storage Retail Business

It was announced that Micron Technology will be discontinuing Lexar removable media storage business. This includes memory cards, USB flash drives, readers, and storage drives. Micron will look into selling all or part of Lexar business.

The reasoning behind discontinuing Lexar is to focus on higher value markets. I wouldn't be surprised if Sandisk, Sony, Transcend or other memory makers purchase them.
Micron Technology today announced that it is discontinuing its Lexar® retail removable media storage business. The decision was made as part of the company’s ongoing efforts to focus on its increasing opportunities in higher value markets and channels.

The Lexar portfolio includes memory cards, USB flash drives, readers, and storage drives for retail and OEM customers.

Micron is exploring opportunities to sell all or part of the Lexar business.

The company will continue to provide support to existing customers through this transition period. Customers should contact their Lexar sales representative to discuss specific requirements.

I’d like to thank our team members and partners for their contributions to the Lexar business. As difficult as this decision is, the company is making this adjustment in its business to ensure it continues to be well-positioned for the future.
Source: Micron

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