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Review: Custom SLR Air Strap Camera Sling Strap



Overview : A camera strap that does more with less. This breathable strap is a lightweight, versatile and comfortable alternative to traditional straps. Designed with you in mind, the Air Strap is made for anyone -- not just professional photographers -- who wants an easy-to-use strap that can adapt to different situations. With its unique quick-adjust slider, you can keep your camera secure at your side to maneuver through crowds and tight spaces; when you need to take a photo, just pull and slide to extend the strap.

Features :
  • Quick-adjust slider lets you keep your camera secure at your side. When you need to take a photo, just pull and slide.
  • Breathable vents and moisture wicking fabric channel heat and sweat away from your shoulder to keep you cool
  • ider strap and ergonomic design distribute weight evenly, making your load feel lighter. Cushy neoprene padding absorbs shock for maximum comfort.
  • Rotating buckle swivels, so the strap moves with you for improved flexibility
  • Lightweight, portable design is perfect for travel
  • Compatible with most cameras and bags (with optional laptop bag attachment)
  • Compatible with the Custom SLR C-Loop


Sony Announces Pricing and Availability for Alpha 7S



Sony has finally announced pricing and availability information for Alpha 7S. The a7S is high ISO full frame 12MP mirrorless compact camera that was announced earlier this year. Sony has finally given it a price tag of $2,498. The Alpha 7S is the first full-frame camera able to read out its entire sensor fast enough to output 4K 30p footage without the need for line skipping or pixel binning.

Unlike the Alpha 7 and Alpha 7R, the latest model is not constrained by the AVCHD standard for video, and also offers the XAVC S system, with bitrates of up to 50Mbps.

Specifications:
  • 12.2MP full-frame sensor
  • Native 100-102,400 ISO, expands to 50-409,600
  • On-chip, gapless lens design (for better light-gathering, which means better image quality across the board)
  • 25-point contrast-detection AF system
  • 5fps (2.5fps with continuous AF)
  • Support for 4K video recording (with external recorder)
  • 1080p up to 60p, 120fps possible at 720p using roughly APS-C-sized center of sensor
The body will be available in July and sell for $2,499.99. You can preorder the RX100 III from: Amazon | B&H Photo | Adorama

Continue reading for more information about the camera.

The Sony Alpha a7S Mirrorless Digital Camera features a full-frame 12.2MP Exmor CMOS sensor and BIONZ X image processor to enable notable video and still image quality with an expansive dynamic range, low noise, and extended sensitivity to ISO 409600. At the sensor level, this full-frame sensor features a unique on-chip gapless lens design, which incorporates small lenses between neighboring pixels in order to increase light-gathering efficiency and promote greater image quality across the entirety of the sensor plane. The sensor and processor combination also avails a wealth of speed throughout the camera system, including a top continuous shooting rate of 5 fps, support for 4K video recording, and a fast 25-point contrast-detection AF system with sensitivity to -4 EV.

Beyond its still image performance, the a7S is also quite adept in regard to recording video. It is able to output uncompressed 4:2:2 UHD 4K video to an optional external recorder over HDMI, as well as record full HD 1080p video in the high-quality XAVC S format at 50 Mbps in multiple frame rates. Extending the video recording capabilities is support for S-Log2 gamma, which helps to expand the effective dynamic range during recording, as well as picture profile options, time code, and zebra marker display aids. Sound can be recorded in the AAC/Linear PCM format via the internal stereo microphone, with a built-in headphone jack for on-board monitoring, or via an external microphone.

Rounding out the a7S’s imaging capabilities, both a 3.0″ 921.6k-dot tilting LCD monitor and 2.36 million-dot OLED electronic viewfinder are available for image monitoring and review. Built-in Wi-Fi connectivity, with support for NFC, is available, too, for instant sharing of imagery from the camera as well as remote camera control from a linked mobile device.

Full-Frame Exmor Sensor and BIONZ X Image Processor
Incorporated within the sleek body design is a 12.2MP full-frame Exmor CMOS sensor and BIONZ X image processor, which work together to enable an expansive dynamic range with minimal noise and notable sensitivity. The a7S features a native sensitivity range from ISO 100-102400, which is further expandable to ISO 50-409600. Coupled with the large individual pixel size the 12.2MP sensor affords, this camera is well-suited to use in low-light conditions.

The sensor’s design also features a new-generation RGB color filter array, as well as a gapless on-chip lens design. Together, these two technologies enable truly efficient light-gathering abilities that further reinforce the low noise, high-sensitivity design. Furthermore, an anti-reflective coating has also been applied to the seal glass of the image sensor to minimize surface reflections, glare, and ghosting for contrast-rich, color-neutral imagery.

The sensor and processor combination also avail a wealth of performance-related benefits to still shooting, including a Speed Priority continuous shooting rate of 5 fps, or a 2.5 fps shooting rate with continuous AF. The contrast-detection AF system employs 25 distinct points to quickly and precisely acquire focus in light levels as low as -4 EV to support working in a wide variety of shooting conditions.

Full Pixel Read-Out with Clean HDMI Out for 4K Recording
Line-Skipping has been the Achilles Heel of video recording DSLR and Mirrorless cameras since video recording was first introduced. Most full-frame and APS-C still cameras have extremely high pixel counts, which is great for still photography, but makes utilizing the whole sensor technically infeasible when recording video since scaling down, say a 36 megapixel image in real time would require a much more expensive image processor and generate more heat than such a compact body could handle. So traditionally these cameras skip lines when recording video, leading to major aliasing and moiré from the large sample gaps as well as decreased resolution and increased noise. However, the lower resolution sensor of the a7S is designed for video recording and features a full sensor readout without any line skipping. This means you will see a sharp image devoid of major aliasing and moiré whether recording internally at 1080p or externally in UHD 4K.

For times when the high quality 50 Mbps XAVC S Codec is not enough the a7S is able to output uncompressed UHD 4K (3840 x 2160) at a 4:2:2 color depth over HDMI to compatible third party recorders. Or, if recording internally to a memory card the HDMI can output 1080p at 4:2:2 for external recorders or HD monitors that don’t support 4K inputs. The full list of supported HDMI output signals is:

3840 x 2160 (30p/24p/25p)
1920 x 1080 (60p/24p/50p)
1920 x 1080 (60i/50i), YCbCr 4:2:2 8-bit/RGB 8-bit
Up to 120 fps High Speed Video Recording

In addition to the standard 24p/25p/30p/60i recording formats the a7S is also able to record at much higher frame rates for slow motion playback, albeit at lower resolutions. 1080p video can be recorded in up to 60p using the entire sensor. And 120 fps is possible at 720p using an approximately APS-C sized center crop of the sensor. 120 fps recording allows for about 5x slow motion when played back in 24p.

Customizable Color Profiles and S-Log2 Gamma
To make sure the a7S is able to use its extensive dynamic range while recording video it incorporates extensive customizable color and gamma controls. Users can adjust the gamma, black level, knee, color level, and more. Also users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.

Flexible Timecode Options
The a7S has multiple timecode recording options to meet different workflows. It has the standard ‘Record Run” mode that only advances the timecode when recording, as well as “Free Run” timecode that advances the timecode even when not recording, which can be great for syncing multiple cameras at live events. It can also record timecode in both drop frame and non-drop frame modes. When recording internally the a7S is also able to output timecode via HDMI. Timecode output is not supported when outputting 4K over HDMI.

Live Video Overlays
The a7S features many of the same real-time visual overlays and aids that professional video users have come to rely on. These include focus peaking to aid in manual focusing, zebra markers to help judge overexposure, and an audio level overlay for mixing audio. Also focus magnification is available for checking critical focus. These are available in both viewfinder and LCD display.

Audio Input & Headphone Jack
The a7S features a 3.5mm microphone input jack for compatibility with external microphones. And for users needing more the a7S is also compatible with the Sony XLR-k1M XLR Adapter for recording professional balanced XLR audio signals with phantom power and adjustable mic/line inputs.

For monitoring audio the a7S features a 3.5mm headphone jack as well as real time audio levels for a visual reference.

Body Design
Revolving around a compact, sleek body design, the a7S features both a large rear LCD monitor as well as a bright electronic viewfinder. The rear 3.0″ 921.6k-dot Xtra Fine LCD features a tilting design (up 90° and down 45°) to benefit working from both high and low angles. Also benefitting visibility with the rear monitor is the incorporation of WhiteMagic technology, which noticeably increases brightness for easier viewing in sunlit conditions. When shooting at eye-level, the 0.5″ XGA OLED electronic viewfinder features a high 0.71x magnification and a 2.36 million-dot resolution for precise monitoring capabilities.

Built-In Wi-Fi Connectivity with NFC
Built-in Wi-Fi connectivity enables the a7S to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera’s shutter.

Additionally, PlayMemories Camera Apps are also supported via the built-in Wi-Fi connection, and allow you to personalize the camera’s features depending on specific shooting styles. Apps are available to suit creating portraits, detailed close-ups, sports, time lapse, motion shot, and other specific types of imagery.

Other Camera Features
- Picture Effect modes: Posterization (Color, B&W), Pop Color, Retro Photo, Partial Color (R/G/B/Y), High Contrast Monochrome, Toy Camera, Soft High-Key, Soft Focus, HDR Painting, Rich-Tone Monochrome, Miniature, Watercolor, and Illustration.
Create Style settings: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black & White, and Sepia (all with +/- 3 step contrast, saturation, and sharpness adjustment).

- Color space: sRGB standard (with sYCC gamut) and Adobe RGB standard compatible with TRILUMINOS Color.

- Picture Profile parameters: Black Level, Gamma (Movie, Still, Cine 1-4, ITU709, ITU709 [800%], S-Log2), Black Gamma, Knee, Color Mode, Color Level, Color Phase, Color Depth, Detail, Copy, and Reset.

- Scene Selection modes: Portrait, Landscape, Macro, Sports Action, Sunset, Night Portrait, Night Scene, Hand-held Twilight, and Anti Motion Blur.

- Face Detection is available to base exposure and focus on up to eight recognized faces. Furthermore, Eye AF can be used for even greater precision by maintaining critical focus on a subject’s eye.

- Auto Object Framing automatically creates compositions revolving around portrait and still life subjects and aesthetically crops imagery based on the rule of thirds, where the subject is located within the frame, exposure on your subject, and, in the case of portraiture, the direction he or she is looking.

- 2x Clear Image Zoom can be used to effectively double the magnification afforded by any lens in use with minimal image degradation. For even greater magnification, 1.5x and 2x Smart zoom is available, as well as 4x digital zoom.

- Playback modes: Single (with or without shooting information, Y RGB histogram & highlight/shadow warning), 9/25-frame index view, Enlarged display mode (Maximum magnification L: 13.3x, M: 8.7x, S: 6.7x), Auto Review (10/5/2 sec., off), Image orientation (Auto/Manual/Off selectable), Slideshow, Panorama scrolling, Folder selection (Still/Date/MP4/AVCHD/XAVC S), Forward/Rewind (Movie), Delete, and Protect.


Press Release: Sony Announces RX100 III



Sony has announced the Cyber-shot DSC RX100 III, the most advanced model yet in its 1"-type sensor range of compacts. It is the third successor in the RX100 line. The RX100 III features the same 20.2MP BSI CMOS sensor as the II, with a new Exmor R BSI CMOS sensor complimented with the latest Bionz X processor (fires off 10 frames per second at up to 128000 ISO), a pop-up electronic viewfinder and a faster lens. The RX100 III's zoom now extends across a 24-70mm equivalent range, with a maximum aperture of F1.8-2.8, a great improvement on the 28-100mm, F1.8-4.9 lenses sported by the existing two models and sports a manual control ring. The rear 3" LCD now flips up by up to 180° for those all-important high-quality selfies. The RX100 III includes Wi-Fi and can run Playmemories Camera Apps. Video has also been upgraded - including full-sensor readout 1080p stored at up to 50Mbps in the XAVC S format.


The RX100 III will be available in June at a cost of around $800. You can preorder the RX100 III from: Amazon | B&H Photo | Adorama

Continue reading for full press release.

New RX100 III Model Features Large-Aperture ZEISS® 24-70mm lens1, Built-in OLED Viewfinder with ZEISS T* Coating, BIONZ® X processor and more

SAN DIEGO, May 15, 2014
– Building on its lineup of acclaimed compact cameras, Sony Electronics has introduced a new addition to its popular Cyber-shot RX series - the pocket-sized RX100 III camera.

Based on the same sleek, stylish design as the existing RX100 and RX100 II models, the new RX100 III features a specially developed ZEISS® Vario-Sonnar T* 24-70mm1 F1.8-2.8 lens and adds a built-in OLED viewfinder with ZEISS T* coating. The camera utilizes the same high-resolution 20.1 MP 1.0-type back-illuminated CMOS image sensor as the existing RX100II model, and adds the powerful BIONZ X processor featured in several high-end Sony cameras including the full-frame α7, α7R and α7S models.

“Sony continues to push the modern limits of engineering and innovation with our Cyber-shot RX family of products” said Patrick Huang, director of the Cyber-shot business at Sony Electronics. “With the new RX100 III model, we’ve added a brighter, wider aperture lens and an impressive retractable OLED EVF, while also utilizing the latest Sony imaging technologies to boost the camera’s processing speed and efficiency. And we’ve done this without sacrificing any of the true ‘pocketability’ of our RX100 line, creating an especially unique compact camera unlike anything else in market today.”

New ZEISS® Vario-Sonnar T* 24-70mm1 F1.8-F2.8 Lens
The unique new ZEISS lens on the RX100 III camera covers the popular 24 -70mm1 focal length with a wide F1.8 – F2.8 aperture. This is particularly noteworthy at the 70mm telephoto end of the lens, where the maximum F2.8 aperture allows it to gather about twice as much light as the RX100 and RX100 II models (at 70mm), ensuring that portrait subjects can be captured against beautiful background defocus. The wide aperture also allows the lens to capture moving subjects clearly without any blur due to camera and/or subject shake.

The versatile new lens is capable of capturing dramatic landscapes or large group photos at the wide 24mm length while also boasting impressive macro shooting capabilities throughout the focal range. For example, it can still focus accurately as close as 30cm from the front of the lens (working distance) when fully extended. There’s also a built-in 3-stop (1/8) neutral density filter that adds to shooting flexibility in a wide range of outdoor conditions.

The new ZEISS lens realizes outstanding corner-to-corner sharpness, with nine total aspherical glass elements including two advanced aspherical elements that have been cemented together – a world’s first in lens manufaturing2. This results in an ultra-compact physical footprint while maintaining a wide maximum angle of view. Additionally, the 24-70mm lens1 features ZEISS T* coating that minimizes flare and ghosting and a seven-blade circular aperture that enhances ‘bokeh’ background defocus.

Clear, High-Precision Built-in EVF with ZEISS T* Coating
Largely based off of customer feedback on existing RX100 series cameras (RX100 and RX100II), the new RX100 III adds a versatile, high-quality OLED Tru-Finder™ electronic viewfinder. The EVF has an impressive 1.4 million dot resolution, adding exceptional brightness and clarity to the overall framing and viewing experience, and handily pops in and out of the top of the camera body based on shooting preferences. This allows the camera to operate in the traditional ‘rangefinder’ style without sacrificing any of its portability or compactness.

The unique new EVF also features a specially-designed eyepiece lens with ZEISS T* coating, dramatically reducing reflections that can interfere with clear viewing. The viewfinder achieves exceptional corner-to-corner clarity, and includes an eye sensor that automatically switches between viewfinder and monitor display.

Exmor R CMOS Sensor and BIONZ X Processor
The powerful new RX100 III camera shares the same critically acclaimed 1.0-type back-illuminated 20.1 MP Exmor R CMOS image sensor featured in the RX100 II and RX10 cameras. With approximately four times greater image capture area than the 1/2.3 type image sensors commonly used in compact cameras, the sensor takes in significantly more light, translating into brighter, clearer images and sharper Full HD videos that capture all of the finer details of a scene.

The high-resolution sensor is paired with the evolved BIONZ X image processor introduced in the α7, α7R models this past fall. Around three times faster than the BIONZ processing engine in the RX100 and RX100 II models, it employs detail reproduction, diffraction-reducing and area-specific noise reduction technologies that allow the camera to produce amazingly detailed images and Full HD videos in all types of lighting conditions.

Pro-Quality Full HD Video Capture
The new RX100 III model is equipped with a host of HD video capabilities to satisfy the most demanding enthusiasts.

The new compact is the first Cyber-shot model to offer high-resolution HD video recording in the XAVC S format, which allows for full HD recording at a data rate of 50 mbps with lower compression for improved video quality. Additionally, with the power of the BIONZ X processor, the camera is able to read, process and output data from all of the sensor’s pixels during video recording, ensuring that it produces the highest quality video possible by eliminating aliasing, moiré and false color artifacts.

Other video features include a ‘clear’ HDMI® output for reviewing footage on an external monitor, 120 fps recording at 720p HD resolution and zebra pattering on the LCD and built-in EVF. The camera also has dual video recording capability (XAVC S / AVCHD files4 along with MP4 files), which allows users to shoot a high bit-rate video for storage or editing purposes while also recording a lower bit rate video that’s optimized for sharing via Wi-Fi®.

The camera also has Intelligent Active Mode – another first for Cyber-shot RX series cameras – which utilizes Sony’s frame analysis technology and 5-axis compensation to dramatically reduce the effects of camera shake while shooting movies.

Camera Design, Customizability and Control
Despite its small “pocketable” size, the new RX100 III features many opportunities to adjust common shooting settings, including a ‘Fn’ key, customizable control ring and a “C” custom button with more than 40 assignable functions.

New to the RX series, the RX100 III model features an articulated LCD that can tilt upward by about 180 degrees for self-portraits and all the way downward to approximately 45 degrees for high-angle shots. The camera also can output still images in 4K resolution6 with full wide-gamut TRILUMINOUS Color support when connected to compatible 4K televisions.

Wi-Fi® and PlayMemories™
The RX100 III camera has built-in Wi-Fi, giving consumers one-touch connection with Xperia® or NFC-compatible Android™ smartphones or tablets for instant image transfer and sharing. A single touch also activates Smart Remote Control, linking the camera with a smartphone or tablet for a live image preview, to fire the shutter from a distance and to review shots instantly.

For devices without NFC one-touch capabilities, users can wirelessly transfer images and videos and activate Smart Remote Control through Sony’s free PlayMemories Mobile™ application, available for the iOS and Android platforms.

The camera is also the first Cyber-shot RX series model to feature compatibility with Sony’s growing assortment of downloadable Sony PlayMemories Camera Apps5, adding a range of exciting and creative capabilities. Learn more at www.sony.net/pmca .

Pricing and Availability
The Cyber-shot RX100 III compact camera will be available in June for about $800. The camera and a range of compatible Cyber-shot accessories will be sold at all Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.

Footnotes:
1 35mm full-frame format equivalent
2 As of the official May 16, 2014 release date. Based on Sony survey of of glass aspherical elements used on digital cameras.
3 An SDXC memory card with a Class 10 or higher speed rating is required for XAVC S recording.
4 Dual Video Recording is not available when the Intelligent Active Mode is ON, or when XAVC S 120p/60p/50p or AVCHD 60p/50p is selected.
5 The latest version of the PlayMemories Mobile application must be downloaded and installed on your smartphone or tablet computer.
6 QFHD (3840 x 2160)


Nikon’s New Fluorine Coat Protects Against Dirty Front Elements



Nikon has provided a new video highlighting the benefits of using its fluorine coat. The first lens to use this new coating is the just-announced updated 400mm f/2.8 lens. The fluorine coat has the ability to repel just about anything that would come in contact with it like water, mud, permanent marker and even paint!

Here is Nikon's explanation of it:
Nikon's fluorine coat effectively repels dust, water droplets, grease or dirt, ensuring easy removal even when they adhere to the lens surface. Thanks to Nikon's original technology, it delivers higher durability and is more peel-resistant. Compared to other manufacturers' coating of a similar kind, fluorine coat endures a higher frequency of lens surface wiping and provides longer-duration staying power. Its anti-reflective effect also contributes to the capture of clear images.
Here is a video of it in action:



Deal: Other Adorama Brands - 3Pod, Flashpoint, Green Extreme, ProOptic, Slinger, Belle Drape



By now, everyone should know who Adorama is. If not, it's time that you do. But not everyone knows that Adorama also has other brands. We've all seen other types of brands when we're browsing their site but never really thought who these companies really are.

Check out all the other Adorama brands:
  • 3Pod - tripods and tripod heads, monopods, quick release systems and plates
  • Belle Drape - a great variety of painted muslin backgrounds for studio photography
  • Flashpoint - tripods, reflectors, camera power supplies, flash modifiers, shoe-mount flashes, monolights, light stands, softBoxes & accessories, on camera video lighting, lenses, lens accessories and much more!
  • Green Extreme - camera batteries, video batteries and power supplies for professional photographers and videographers
  • ProOptic - a variety of lens accessories, lens filters and filter kits
  • Slinger - camera and video camera bags and backpacks, camera protectors, tripod bags, and lens pouches


Press Release: Canon Announces Two EF Ultra Wide-Angle Zoom Lenses and White EOS Rebel SL1 Digital SLR Camera



Canon announced two new ultra wide-angle lenses and a Rebel SL1 in white. The Canon EF 16-35mm f/4L IS USM and the EF-S 10-18mm f/4.5-5.6 IS STM ultra-wide zoom lenses are scheduled to be available in June for estimated retail prices of $1,199.00 and $299.99, respectively.

EF-S 10-18mm f/4.5-5.6 IS STM ($299, pre-order at AmazonB&H Photo | Adorama)
EF 16-35mm f/4L IS USM ($1,199, pre-order at AmazonB&H Photo | Adorama)


The Canon EOS Rebel SL1 and EF-S 18-55mm f/3.5-5.6 IS STM lens kit in white is scheduled to be available at the end of June for an estimated retail price of $749.99.

Canon EOS Rebel SL1 DSLR Camera with EF-S 18-55mm f/3.5-5.6 IS STM Lens ($749 at AmazonB&H Photo | Adorama)

Continue reading for full press release.


High Performance Lenses Offer Optical Image Stabilizer and a Refined Compact Design; Lightweight EOS Rebel SL1 SLR Kit in White Available Soon

MELVILLE, N.Y., May 13, 2014 – Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to announce two new wide-angle lenses and a new white color model of the EOS Rebel SL1 Digital SLR camera, just in time for summer. The introduction of the new Canon EF 16-35mm f/4L IS USM and the EF-S 10-18mm f/4.5-5.6 IS STM wide-angle zoom lenses provides Canon digital SLR camera users with the ability to capture stunning photographs and videos of spacious landscapes and many other iconic scenes. The EF 16-35mm f/4L IS USM lens is the first L-series wide-angle zoom lens equipped with image stabilization, providing professional photographers with expanded creative options, especially in low light. The EF-S 10-18mm f/4.5-5.6 IS STM wide-angle lens is an affordable option for entry-level DSLR users looking to enhance their images and videos with unique and creative perspectives.

Since its introduction in March 2013, the EOS Rebel SL1, the world’s smallest and lightest digital SLR camerai, has provided photographers of all levels with a high-performance digital SLR in a small, compact camera body. The new white EOS Rebel SL1 Camera Kit is complemented by a matching white EF-S 18-55mm f/3.5-5.6 IS STM lens and offers a stylish alternative for photographers who like to stand out from the crowd.

“Having just reached a milestone of producing 100 million EF lenses, Canon is dedicated more than ever before to its heritage of creating outstanding optics for photographers of all levels,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “The EF 16-35mm f/4L IS USM and EF-S 10-18mm f/4.5-5.6 IS STM ultra-wide zoom lenses, when paired with Canon EOS Digital SLR cameras, are powerful tools that can enhance any photographer’s creativity. And new to the U.S. market, the white EOS Rebel SL1 Digital SLR camera with its companion white lens, provides users with high-quality images in a small, compact body that is easy to bring along on all their summer adventures.”

Fully compatible with all EOS Digital SLR cameras including full-frame models like the EOS 5D Mark III and EOS 6D Digital SLR cameras, the compact and lightweight EF 16-35mm f/4L IS USM ultra wide-angle zoom lens offers high image quality and an Optical Image Stabilizer (IS) for shake correction up to four shutter speed stepsii, making handheld shooting possible in dimly lit scenes where camera shake can occur. In addition, an intelligent CPU in the lens automatically selects the optimal IS mode by recognizing differences between normal handheld shots and panning. This technological advancement supports a greater range of creative expression for photographers in otherwise difficult shooting situations, such as dark indoor scenes where flash photography is prohibited, or in places where a tripod cannot be used, or when shooting at low ISO speeds.

The EF 16-35mm f/4L IS USM ultra wide-angle zoom lens features newly developed, high quality Canon optics that incorporate three GMo (Glass-Molded) aspheric lens elements, including a large-diameter aspheric lens, which help improve image quality by correcting aberrations. Two additional UD lens elements help reduce chromatic aberration from edge to edge throughout the entire zoom range for excellent image quality with high resolution and contrast. The lens also features enhanced fluorine lens coatings on the front and rear lens surfaces to repel dust particles and help ensure superb color balance while minimizing ghosting. The inner focusing and ring USM offer silent, fast and accurate autofocusing. Full-time manual focus adjustment is available in autofocus (AF) mode. A nine-blade circular aperture creates beautiful, soft backgrounds. A new compact four-group zoom system provides a minimum focusing distance of 0.28m/11 inches throughout the zoom range and a maximum magnification of 0.23x at the telephoto end for outstanding performance.

Created to be a great companion lens for the Canon EOS 70D, EOS Rebel T5i, EOS Rebel SL1 and other EOS Digital SLR cameras with APS-C size image sensors, the EF-S 10-18mm f/4.5-5.6 IS STM lens expands Canon’s line of Stepping Motor (STM) lenses. For entry-level users, this affordable wide-angle lens offers the ability to shoot creative, high-quality images and video in tight indoor locations such as a cozy corner table in a restaurant or unique vacation photos where the subject is close up, yet the surrounding area can still fill the frame.

The EF-S 10-18mm f/4.5-5.6 IS STM ultra wide-angle zoom lens features a compact and lightweight design with an Optical Image Stabilizer for shake correction up to four shutter speed stepsiii, enabling handheld shooting in low light. The lens’ stepping motor and newly designed focus mechanism are ideal for Canon EOS Movie Servo AF (available on EOS 70D, EOS Rebel T5i and EOS Rebel SL1 cameras) to provide smooth, quiet and continuous autofocusing during video shooting, as well as when taking photos.

The EF-S 10-18mm f/4.5-5.6 IS STM ultra-wide zoom lens features one UD lens element to help reduce chromatic aberration throughout the zoom range for excellent image quality with high resolution and contrast. It also features enhanced multi-layer lens coatings to help ensure superb color balance while minimizing ghosting and flare, while a seven-blade circular aperture creates beautiful, soft backgrounds.

Compared to the EF-S 10-22mm f/3.5-4.5 USM wide-angle lens, the EF-S 10-18mm f/4.5-5.6 IS STM ultra wide-angle zoom lens is nearly 20% smaller and 38% lighter. When combined with a compact digital SLR, such as the Canon EOS Rebel SL1 camera, the smaller size makes it very convenient to carry with the camera when traveling. The compact four-group zoom optical system provides a maximum magnification of 0.15x at the telephoto end. The wide-angle zoom range of the new EF-S 10-18mm f/4.5-5.6 IS STM is a perfect complement to the currently available EF-S 18-55mm IS and EF-S 55-250mm IS STM zoom lenses.

New Lens Availability

The Canon EF 16-35mm f/4L IS USM and the EF-S 10-18mm f/4.5-5.6 IS STM ultra-wide zoom lenses are scheduled to be available in June for estimated retail prices of $1,199.00 and $299.99, respectively. For more information about Canon EF Lenses visit: www.usa.canon.com/cusa/consumer/products/cameras/ef_lens_lineup.

White EOS Rebel SL1 Kit with EF-S 18-55mm f/3.5-5.6 IS STM Lens Availability

The Canon EOS Rebel SL1 and EF-S 18-55mm f/3.5-5.6 IS STM lens kit in white is scheduled to be available at the end of June for an estimated retail price of $749.99. For more information about the white Canon EOS Rebel SL1 Digital SLR Camera kit and the full list of product specifications, visit www.usa.canon.com/eos.


Review: Aputure V-Screen VS-3 7" IPS LCD HDMI Monitor



Overview : This compact 7" ultra thin LCD display is perfect for filmmakers looking to free themselves from relying on their camera's tiny built in display. The V-Screen's larger screen is crucial for critial focus and exposure adjustments. The V-Screen includes a host of on-screen scopes and meters - features usually only found in full sized editing monitors. In addition to histogram, peak focus, and false color display, the V-Screen 3 has a full time VU Meter to monitor incoming audio.

Features :
  • 7" 1024 x 600 display with 800:1 contrast ratio - supports input resolutions up to 1920 x 1080
  • Multi-coated anti-reflection coating, Wide viewing angle + included sunshade
  • Full suite of on-screen scopes for focus, histogram, & exposure assist; Real-time VU meter for monitoring audio levels; User configurable shortcut buttons
  • Multiple video inputs, including HDMI loopthru; Built in speaker & headphone jack; Operates on Sony NP-F style battery or AC power
  • 24 Month Fotodiox Warranty


Deal: Think Tank Photo FREE Camera Straps Offer!



Our friends at Think Tank Photo just announced a special “Gear Up For Summer!” special offer. Buy one of their highly acclaimed backpacks and they’ll include a Blue Camera Strap V2.0 and Camera Support Straps V2.0 (a $44.50 value) for free!

Take a load off your neck, shoulders, and back by using Camera Support Straps V2.0 along with the Camera Strap V2.0. These straps keep your camera’s weight off your neck and shoulders and transfer the load onto your backpack’s shoulder straps and waist belt. You'll hardly notice your camera is there even though it will be ready to go for hassle-free shooting.

Think Tank’s backpacks are renowned for three design principles:
  • Capacity -- Their backpacks are the most efficient shape for carrying the most amount of gear in the smallest package. They've got you covered whether you're hauling around multiple bodies with a vast array of lenses and support gear (like a laptop and tablet), large telephoto lenses or a lightweight, stripped down kit.
  • Portability -- Flying with your gear? All of their backpacks are sized for US Domestic and International carry-on on regular sized airliners. They've got bags for commuter and regional aircraft, too.
  • Quality -- Lesser bags use inferior hardware, materials and manufacturing techniques. Professionals choose Think Tank Photo because they know they only use the best YKK zippers and other high quality materials. They know you can’t afford to have a broken bag while on a trek.
And don’t forget that by using my link you receive a Think Tank product free with your order, free shipping, and the best customer service in the industry. Offer valid through May 31, 2014.


Review: MagMod Magnetic Modular Speedlite Modifiers for Hot-Shoe Flashes



Overview : MagMod is a magical flash modifier system that frees your speedlite flashes from velcro, straps, and adhesives by geniously incorporating the invisible powers of magnetism.

Each modifier is a single molded piece of high-quality silicone rubber that is sleek, compact, easy to use, and dead simple.

Features :
  • No velcro, straps, or adhesives!
  • One-size-fits-all compatibility. Works with Canon, Nikon, Sony, Olympus, and just about every prosumer hot-shoe flash ever created.
  • Instantaneous attachment method using Neodymium "rare-earth" magnets
  • Strong grip on your flash prevents from accidentally falling off!
  • Sleek and compact so you can always leave it on your flash
  • Durable elastic silicone band is incredibly resilient against impact and snapping
  • Sleek and elegant design
  • Compact size makes for easy storage, takes up less space in your bag!
  • Completely modular, stack as many grids + gels as you want!
  • No loose pieces to misplace, magnets come pre-assembled


Nikon Quick-Draw Strap Now Available at B&H Photo



Back in February, Nikon announced that they will be releasing a Quick-Draw Strap and Quick-Draw Strap S. Both Quick-Draw strap are sling straps and it was developed in cooperation with BlackRapid.

The new strap is now available at B&H Photo. The Nikon AN-SBR2 Black Rapid Quick-Draw Strap retails for $99.


Press Release: Canon Produces 100 Million EF Lenses Worldwide



TOKYO, Japan, April 30, 2014—Canon Inc. today celebrated an impressive lens-manufacturing milestone with the production on April 22, 2014, of the Company’s 100-millionth EF-series interchangeable lens for EOS cameras—an EF200-400mm f/4L IS USM Extender 1.4x.

Production of interchangeable EF lenses for Canon EOS-series AF (autofocus) single-lens reflex cameras began in 1987 at the Company’s Utsunomiya Plant, which continues to play a central role in Canon’s lens manufacturing operations. In May 2013, EF lens production surpassed the 90-million-unit mark and now, approximately eleven months later, the Company is commemorating its first-in-the-world1 achievement of having manufactured 100 million lenses.

Canon’s proprietary EF lenses, launched in March 1987 along with the EOS SLR camera system, have continued to evolve since their introduction, leading the industry through the incorporation of a wide range of innovative technologies, including such world’s firsts2 as the Ultrasonic Motor (USM), Image Stabilizer (IS) technology, and a multi-layered diffractive optical (DO) element. In May 2013, aiming to further expand the realm of photographic expression, the Company introduced the EF200-400mm f/4L IS USM Extender 1.4x, the world’s first3 super-telephoto zoom lens with a built-in 1.4x extender that makes possible a 200-560 mm focal length range.

In recent years, in addition to renewing such models as super-telephoto lenses ideal for sports and nature photography along with zoom lenses that offer a bright f/2.8 maximum aperture throughout the entire zoom range, Canon has launched multiple entry-class interchangeable lenses equipped with a stepping motor (STM) that delivers smooth and quiet autofocus performance during video recording. As a result, the Company’s extensive EF lens-series lineup currently comprises a total of 89 models.4 In addition to enhancing its lens offerings, Canon has expanded the optical technologies incorporated in its EF lenses into new fields, launching EF Cinema Lenses for digital cinematography in January 2012, and EF-M lenses for compact-system cameras in September 2012.

Furthermore, during the 11-year period from 2003 to 2013, Canon maintained the No. 1 share worldwide within the interchangeable-lens digital camera market and, in February 2014, marked another manufacturing milestone as combined production of its film and digital EOS-series interchangeable-lens cameras surpassed the 70-million-unit mark.

Canon will continue refining its diverse imaging technologies based on its core optical technologies, striving to produce exceptional and reliable lenses and cameras that cater to the varying needs of photographers—from first-time users to advanced amateurs and professionals—while contributing to expanding the photographic and video imaging culture.

1. Among interchangeable lenses as of April 22, based on a Canon survey.
2. Among interchangeable lenses for SLR cameras, based on a Canon survey.
3. Among interchangeable lenses for interchangeable lens cameras (SLR cameras, compact-system cameras), based on a Canon survey.
4. Including two EF lens extenders and three models available outside of Japan. As of April 30, 2014.

Source: Canon Inc. / Canon U.S.A.


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