1KIND Photography

Press Release: Profoto Announces the World’s Smallest Studio Light, The Profoto A1

Profoto has announced the world's smallest studio light, the Profoto A1. It retails for $995.00 and you can purchase from B&H Photo and Adorama.

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Deal: $10 Amazon Credit Free with $100 GC Reload

Amazon offers a $10 Amazon credit for free with a $100 Amazon Gift Card Reload via the directions below. To get this deal:

Click here to view this offer (you'll need to log in to your Amazon account)
click the "click here to qualify" button
click the "reload your balance" button to add $100 to your gift card
a promotional credit of $10 will be automatically applied to your account

Note: It's limited to one credit per account.

Press Release: Longsys Acquires Lexar Brand

A few months ago, we reported that Micron Technology was discontinuing the Lexar brand. This includes memory cards, USB flash drives, readers, and storage drives. Micron was look into selling all or part of Lexar business.

It's reported that Longsys, a world leader in consumer flash storage has been acquired the Lexar trademark and branding rights from Micron Technology.

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Strength of Lexar Brand Combined with Longsys’ Consumer Storage Dedication Enables Continued Support to Existing Lexar Customers as well as Exciting New Growth Opportunities

SHENZHEN, China and SAN JOSE, Calif. – Longsys, a world leader in consumer flash storage, today announced that it has acquired the Lexar trademark and branding rights from Micron Technology, Inc. The Lexar brand has long been recognized as a leading brand for high-performance, high-reliability removable storage solutions for a wide variety of applications, such as the professional photography market. This acquisition provides assurance to existing Lexar customers that the solutions and support they have come to expect from Lexar branded products will continue to be available. Additionally, the market reach and product breadth provided by Longsys promises to expand the Lexar customer experience into new market segments and geographies.

“We are very honored to acquire the Lexar brand,” said Huabo Cai, CEO of Longsys Electronics Limited. “Lexar has built a great brand name and our vision is to make it even greater. Existing customers can rest assured that the innovative solutions and excellent support that they have experienced from Lexar will continue. The mission to make Lexar the go-to brand for high-performance removable storage continues, and we will expand upon it to offer even more compelling solutions as the age of wireless and big-data impact the consumer storage markets.”

Longsys has been focused on flash storage for over 18 years and provides a broad portfolio of solutions. Its embedded storage brand FORESEE® is leading in the market in China and growing rapidly on a worldwide basis. The company develops complete solutions, including software and hardware, which is key to innovation and deploying leading-edge flash technologies, such as 3D NAND. Longsys currently sells over 100 million flash-based products to the market on an annual basis. Lexar customers will benefit from the strategy and company culture of Longsys, including innovation, stability, strict quality control, localized and customized support and services, and a consumer storage focus.

Longsys envisions continued growth in the removable storage market, as many industry trends impact the consumer, including big data, wireless, and Quality of Service (QoS). Virtual reality, 8K video, automotive infotainment, video surveillance and drones are all examples of emerging applications expected to drive demand for high-performance, high-reliability removable storage. Longsys, with its focus on consumer storage, innovation, quality and reliability, is uniquely positioned to offer Lexar products and services to help solve these complex problems and provide solutions the market will demand.

Deal: Lowepro Echelon Attache

As one of its daily deals, B&H Photo Video offers the Lowepro Echelon Attache for $89.95 with free shipping. It holds one pro DSLR, up to three lenses, and a 13" laptop. Deal ends today.

The Echelon features a zippered main compartment and numerous dividers for organizing your pro DSLR camera and 2-3 lenses, flash unit, and other accessories. It will even accommodate a 70-200mm f/2.8 zoom lens. Inside the Echelon is a slip-in pocket for storing up to a 13" laptop. An exterior, zippered, front pocket features an organizational panel with pockets for your passport, ID, pens, memory cards, and other small items.

PRODUCT HIGHLIGHTS

Holds 1 Pro DSLR, 2-3 Lenses & More
Slip-In Pocket for up to a 13" Laptop
MaxFit Touch-Fastening Divider System
Organizational Panel with Pockets
Dual, Leather, Top Grab Handles
Removable Shoulder Strap with Pad
YKK Zippers with a TSA-Approved Lock
Trolley Handle Pass-Through
All-Weather Cover & Pouch Included

Deal: Oben Aluminum Tripod w/Ball Head

As one of its daily deals, B&H Photo Video offers the Oben Aluminum Tripod with Ball Head for $79.95 with free shipping. It features a 13.2-lb load capacity, height adjustment from 9" to 65.3", and a removable head. Deal ends today.

Deal: FotodioX CraftMaster LenzCoaster Lens Replica Coaster Set

Everyone has seen or own one those Canon look-a-like coffee lens mug. What if you had a coaster to put your mug on them? Well FotodioX recently launched a new line of drink coasters called the LenzCoaster. Each set of 5 coasters stacks to form a look alike 85mm f/1.2L camera lens.

There are hidden magnets inside the coasters to hold them together to form the shape of a lens when it is not in use. On the top and bottom of each coaster is a pad of non-slip silicone to keep not only the drink from moving but the coaster as well.

The LenzCoaster are $24.95 each and is available at Amazon and B&H Photo. The coasters come in three different colors: black on black, red on black and black on white.

Product Description
LenzCoaster Coaster Set from FotodioX is a distinctive accessory for a photography enthusiast. This seemingly innocuous replica of an 85mm lens is composed of five coasters held together by magnets. The coasters can be easily split apart for use, and them brought back together to rebuild the disguise. Silicone pads on the top and bottom of each piece help absorb moisture and keep your drink from sliding.